Fb Remarketing Made Easy Personal Use Ebook With Audio & Video

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Chapter VI: Highly Effective Facebook Remarketing Tips

Who to remarket to:

You have to know who you want to remarket to, it's a basic step to create the solid foundation of your remarketing campaign. Don’t target everyone who visited your website with the same Retargeting ads.

You can segment them and group those who fall into the same category, according to their interests and actions. Some of your customers have left your website with incomplete forms or abandoned shopping carts. You can segment your customers separately according to page visits, visitors who leave your website without purchasing, visitors who purchase from you, and visitors who abandon shopping after adding products to the cart.

Facebook Remarketing becomes easy after segmentation, and you can create highly targeted ads for each and every group and re-engage them accordingly. You can also provide them with incentives like discount offers and a free gift after completing their purchase. This discount ad pushes your potential customers into buyers.

Be Consistent with Offer & Landing Page:

“What are you offering in your advertisement and what is presented on your landing page?” If you have offered a discount on the advertisement and it's not available on the landing page, then chances are that visitor will not go back to the offer. Thus your visitor feel cheated and will never buy from you.

If your ad is offering a discount, then the landing page should be the page where the discount is mentioned, along with how to use the discount offer. With this information, visitors will be engaged and proceed to the checkout process.

Test, Test and Test:

Beri said there is not straight line to success. When you are working in a digital world, you have to test in order to know what is working and what is not. If you are not aware of this, I can tell you that you are likely losing the money that you invest on your ads, and you are also likely losing new customers.

You can use A/B testing for your Facebook remarketing campaign, which will monitor your websites visits and conversions. Sometimes the smallest change in your ad copy can increase your conversions and make more for you.

You need to adjust your budget, Facebook remarketing campaign strategies, images you are going to use, landing pages, and ad copy. You also have to include creativity and a call to action. The landing page for your advertisement and ad copy should be correct. You can check which landing page converts best, and that will help you improve your click through rate, creating better results.

Retarget Mobile App Users on Desktop:

The mobile application market is growing year after year, with 30% estimated growth per year. Every marketer invests in mobile applications as it is a part of mobile marketing. You can target those visitors who are using mobile applications to search for and purchase products on their desktop.

Using this method, you can easily target those customers who use mobile apps for searching. For example, a visitor may search for a flight ticket on his mobile application and purchase the ticket on his desktop.

Retarget website visitor on mobile:

This is the inverse of retargeting the mobile app user on the desktop. You can retarget those customers who visit your website with a mobile targeted ad. You can create custom audiences for those visitors who choose a product for their cart and resume at its final stage.

You can also retarget those who are using mobile at that time by tracking their geo-specific campaign. Use a call to action in your advertisement to drive your visitors to become buyers.

Exclude buyers:

Once a visitor subscribes to your newsletter and purchases something from you, you need to stop showing your Facebook remarketing ads to them. You need to implement tracking pixels for your conversion page. Once your visitors reach the conversion page and buy from you, they should be removed from your remarketing campaign. You can use custom audiences to exclude your buyers and subscribers by adding a remarketing list as a negative audience.

If a customer has already converted, exclude those buyers and target those potential visitors who are more likely to buy from you and interested in your products. You can use this strategy to get more relevant and profitable audiences to your website.

Again, if you want to retarget your buyers for your new products and services, you need to segment your list according to their action and behaviors.

Nurture Leads:

In digital marketing, email still typically works great for lead nurturing and communication. Custom audiences also offer feasible solutions for nurturing your leads and engaging and communicating with your customers, which makes lead generation easier than launching an email campaign.

You need to create a new campaign for the specific purpose of lead outreach and tailor you KPI's accordingly. You can promote lead generating content like free EBooks, guides, and webinars to engage them and give them a reason to fill your forms out; they will provide their email id for the free guide and reports. With this information, you can target your homepage and content page visitors.

Offer Coupons:

You can use coupons, discounts, and offers in your remarketing advertising strategy to motivate your customers (who leave your website at the shopping cart) to come back to your product page. These are visitors who have come to your website, have chosen a particular product they are very much interested in buying, but have left your sales funnel. This time you can remarket to them with a discounted offer to reach out to those lost sales.

As your potential customers look at your special offer wherever they are online, there are more chances to convert them into your buying customers. This will increase your brand awareness and repeat customers.

Cross Selling:

Cross selling is also known as upselling and reselling. Cross selling is one of the primary ways to increase sales with Facebook custom audiences. It reengages your existing and highly valued customers and is a great way to boost and repeat sales.

If your business is offering different types of products, you can retarget them again by promoting ads of similar products in their Facebook newsfeeds. For example, if someone books a flight ticket, you can suggest to them nearby hotels. The cost per click may be a little bit higher, but the rewards can be worth it.

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