Fb Authority Secrets MRR Ebook With Video

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Introduction

Whether you are an individual or own a business, it is important to establish a social media presence online. This book is designed to provide you with the steps that you need to take in order to establish yourself on the different social media outlets that are popular today.

The main purpose of establishing yourself on social media is to provide you with more exposure. On top of that a positive social media presence can help you can credibility in your industry and become the expert in your field. In addition, social media provides an excellent way to engage with prospective clients. It is also a great way to engage with your current customers, providing them with excellent customer service so that they will return to your business again and again.

This book will be your guide for building up your social media authority with FACEBOOK the most popular social media platform. You will learn how to set up your pages and increase your online presence throughout these platforms.

Once you have established yourself on these platforms you will then learn how to automate posts so that you can spend less time working on your social media network and more time on the content and other strategies that are necessary for improving your online presence.

Chapter 1: Building Your FACEBOOK Authority

There are various ways that you can catch the attention of people to your website or blog, but a lot of of these ways are beyond your control, except for social media. Search Engine Optimization is obviously significant, but it is a game of chance as you never really are familiar with how or when the search engines will move slowly to your site. Word of mouth is a great way to gain exposure, but it is not something within your control. Social media can be controlled if you are all set to put in some time and a little bit of effort, it is possible to build a large social media presence in a short amount of time. Throughout this eBook you will discover various strategies that you can use within the most popular social media networks in order to develop your social media authority and presence.

What Countless People Do Not Familiarize With Social Media

When it comes to social media there are no new fancy tricks to learn, social media is all about engendering communication. Using social media is about compelling people constantly to interact with you and then share your content. This is the main function of social media and it applies across every network. There is no secret formula needed in order to become a social media success story, all you need is compelling human interaction.

What does compelling human interaction mean? The exact definition depends on your website or blog, but generally speaking it means that you want to engage people in a conversation that is associated to your subject. It is really nothing more complex than this. The key to social media is being social. By exact definition, social media should be a two way communication. If someone is commenting on your posts, take the time to comment back. You should be having conversations with the people who are following you.

Numerous social media enthusiasts are simply infatuated with the number of followers or likes that they get on their posts as much as they are with the amount of traffic their website or blog receives. In actual fact, these numbers do not have much to do with the true value of being successful. Instead of emphasizing only on the number of fresh likes that you get, you should focus on the number of people who are commenting on and then sharing your content. This is the true measure of engagement. When more people are engaging with your content the more likely they are to share it, which will increase your exposure.

Knowing What to Post

It is essential to attempt new things all the time. Once you settle on what posts are gaining high volumes of interaction and engagement you can repeat them. The key is to always be trying and noting the things that work best. You can read all sorts of information about what has worked for others, but you would really be missing the point of social media because in reality social media offers a personal way of communicating with your audience and what works for another business or blogger may not work for you and what works for your audience may not work for them.

No matter how much insight you read about engaging your users, it will pale in comparison to the value of doing what you think is right for your readers, measuring how impactful it is and then adjusting your methods accordingly.

What is the Purpose of Social Media?

Majority of the people end up wasting a lot of energy on social media and they will try to drive their readers and consumers to their social media profiles, which is the opposite of what you want. The main goal of a social media profile is to drive people from them to your website or blog and not the other way around. Social media profiles should be used as outposts for attracting people to your website or blog. Your website or blog should not focus on sending individuals to the outposts. Social media profiles need to stand firmly on their own.

Making Your Social Media Profiles

As stated before, and as will be discussed in further detail in later chapters, the best way to build your social media profile is to develop compelling content on a regular basis. However, this is not going to build an audience. If no one is reading the content that you write then no one is going to be sharing them. To get the best leverage through social media you will need to get to the point where the number of followers that you have is sufficient to provide you with development through sharing. That being said getting to this point is easier said than done.

Directing people from your email list to your social media sites is vital. Nevertheless, if you are not getting a large number of new email subscribers every day, this is not going to help you gain more than a few new fans and followers. If you have had an email list for quite a while, take the time to ask existing subscribers to join you on your social media sites. Beyond this you will need to tap into the current social media networks in order to get new subscribers and followers.

Benefits of Social Media

You may be a bit hesitant of getting into social media for your business. That’s understandable. Anything new and different can be a bit frightening. It is a technological world, however, and if you want to keep up with the times, you need to begin using social media networking for your business. If you are deciding whether or not to do it, you should look at a few of the benefits you would get from using social media marketing that you may not have considered. Here are a few of the benefit.

1. Brand-Building Tool

This is a powerful way to use social media. Brand recognition allows you to use social media to determine how you want your company to be positioned, and what you tell people about what your business does. You can build a good brand reputation if you use a little effort and have great content which shows your company’s benefits, advantages, and values.

2. Cultivating a Community

Social media is all about relationships, and it is a great way for your business to cultivate a community. You obtain instant access to your followers who become members of your community. Through social media, you can find out what they like about what your company has to offer, and what they don’t like. You can also find out what it is that your customers need. This communication with your customers can be more valuable than market research you would spend a lot of money for.

3. Exposure

It has been said that before a customer decides to buy from you, they need to be exposed to you six to eight times. Through social media, you can get a lot of repeat exposure. You can shorten your sales cycle by being able to let the customer know over and over what your company has to offer them. Each time you do, you’ll be increasing your exposure. Not only that, but they may decide to share the information with their friends. If they do, then the exposure could increase by double, triple, or even more

4. Establishing Authority

If you want to establish that you are an authority in any given area or on any subject, social media can be a great way to help you do it. It works well if you

are a coach, consultant, author, speaker, and other service-based business. Through social media networking, you can let your audience know that you are the “go-to” resource for whatever it is you’re offering. You can build a strong fan base. People will know to come to you if you have good content, answer questions, and give your audience what they need.

5. Growth of Influence

Your influence will grow as the number of your followers you get on your social media sites grows. You can attract new customers, have media interview you, and create Joint Venture partnerships, etc. if you have a substantial social media audience. Think about how people are when they see an accident on the side of the road. It’s the same way when you see a fire. The crowd seems to be drawn to it and gathers around it. It’s the same affect you can have on your social media sites. When you begin to build a big audience, people will want to see what’s going on. They’ll be drawn to your pages, and get to know you and your business. If they like what they see, they’ll return again and again. When they’re looking for what you offer, chances are, they’ll get it from you.

6. Traffic Generator

Social media can increase your traffic to your website. Social media consists of sharing information. You give visitors a reason to want to visit your site when you share things such as: blogs posts, videos, or other content. When you get them to your site, you have a chance to make them want to take action such as join your mailing list, buying something you have to offer, retain you for their services, etc. It won’t happen overnight, but you will be able to see that social media generates traffic if you commit yourself to your efforts. Once the traffic gets to your site, you can convert that traffic into business if you give them a clear call to action.

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