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Introduction

FACEBOOK has been a vital resource to businesses and marketers alike for many years now and this trend shows no sign of slowing down. Facebook is still one of the best resources out there for businesses when it comes to marketing their business and growing their brand.

Most people now expect a business to have a presence on FACEBOOK, in fact for most people its one of the first go to resources when it comes to looking into products or services (after checking out the business website) If you don't already have a FACEBOOK page for your business then I strongly recommend you fix this oversight as soon as possible otherwise you are cutting yourself off from a wonderful marketing resource that could bring you in hundreds of customers each and every month.

If you are unsure of how to set up a Facebook page for your business then there are hundreds of great websites, video courses and training guides that can take you through the process step by step. FACEBOOK has changed a lot since it was first used as an advertising tool for marketer and it is continuously changing, so you need to keep on top of these changes to make the most of it for your business.
The great news is that all the most recent changes have made Facebook an even better marketing resource for your business and marketers are seeing amazing results from FACEBOOK Ad campaigns.

Chapter 1: Building Your Business With FACEBOOK

Integrating FACEBOOK Advertising into Your Business

An estimated 50 percent of active FACEBOOK users take the time to log into FACEBOOK each day. That’s some 500 million people coming to this site daily. The total amount of time people spend on FACEBOOK means there is an advertising goldmine waiting for you. Just imagine of all the new people you could expose your brand to with very minimal effort. FACEBOOK isn’t a site that people login to and log off right away.

If it’s your plan to market to global customers, FACEBOOK is the right place to turn for assistance. This site has 70 diverse translations available for just about each country on the map. In fact, an estimated 70 percent of the site’s users are living outside of the United States. This means FACEBOOK advertisers can target people living just about anywhere in the world or they can try to reach them all with a broad-based campaign.

FACEBOOK’s overall monthly usage figure makes it one of the largest players on the Internet today. If you’re ready to give up on Adwords, FACEBOOK has the exposure your advertising needs to gain attention, siphon traffic in your path and help you realize your sales goals.

Although the numbers evidently address for themselves, there are other factors that make this site eye-catching to online marketers. The social aspect of the site can work as influential force through the advertisers’ favor. Plus, the targeting potential bores down deeper than a search engine could potentially pull off.

You’ve been working hard to establish your business to as many potential target customers as possible – the ones who will discover your products appealing, and willingly spend money. You’ve done it through SEO, social networking, press releases, article marketing and perhaps even a pay-per-click campaign like Google AdWords. Basically, you’ve tried all the traditional methods that help online business catch on like a gust of wind.

But have you thought about FACEBOOK advertising yet? If not, you may not be aware of this relatively latest source of targeted customers – the kind who you may not be able to reach by traditional way.
Just what is FACEBOOK advertising, and why should you consider it?

You’ve seen them yourself, most likely… those ads running down the right-hand side of your FACEBOOK pages and most of them about interests you mainly enjoy. You are not seeing the similar ads as everyone else accessing FACEBOOK at that moment. These ones are specially targeted to data FACEBOOK has gleaned from your preferences and other sources. FACEBOOK ads are straightforward but powerful. Each one consists of a title, text block and graphic or photo of your choice – all within an 110px X 80px “box”, to fit that vertical, right-hand FACEBOOK sidebar. If you think of them as a mix between a Twitter tweet and a banner ad, you’ve just about getting the right picture in mind!

And yes – they absolutely can be advertised:

Product
Services
Contest
Cause
Links
Photos
Videos
Business USP
Business Event

As well as integrating:

Your offline promotions with your online
Real-time information for your “consumers”

FACEBOOK Advertising Helps

SEO vs. Social Trends

FACEBOOK’s main advantage is its most obvious. It operates through social networking and trending rather than pure SEO – the most recent trend of this brand new decade. It allows readers to view your ads on their mobile phones – and mobile devices now outnumber personal computers, 4 to 1!

It is also cheaper than Google AdWords, and while the latter is still a brilliant method to kick-start a campaign, AdWords can be risky for new marketers, as costs per click can skyrocket faster than your sales.
Will it substitute AdWords entirely? That shouldn’t be your aim! Plan further down the line to do what the big players do: Kick-start each campaign with well-optimized and researched AdWords.

FACEBOOK vs. Adwords Costs

But whether you utilize Adwords (SEO based) or FACEBOOK ads (social networking based), FACEBOOK ads these days are a “necessity” – mainly with the not-so- delicate switch over to mobile devices! Except it’s great for new marketers because at the moment, it’s considerably less expensive to advertise on FACEBOOK than with PPC!

Graphics Capability

Its other major benefit is that you can bring in a graphic element or photo into what is essentially just a minor text ad! Since FACEBOOK is “tuned” to graphic elements, and curiosity has been shown to hit the highest point when graphics are displayed, it wins hands-down over AdWords worn-out, annoying banner ads (traditionally low converters for over a decade).

(You could simplify it like this: Want a text ad only? – Use AdWords. Plan to use a graphic? – Use FACEBOOK Ads.)

Text Capability

You have 75 words to state what you want to say in Google AdWords (that’s less than half a tweet!) FACEBOOK ads not only allocate you a 25-character headline, but 135 words of body text, too. (That’s over double Google AdWords’ capacity – but note; spaces count.)

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