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Facebook Ad Secrets

Consider this -- In the United States alone, one out of every five page views is on Facebook, and that there are over 600 million average daily users posting, “Liking” and commenting within this popular social media network. This makes perfect sense why you should focus your advertising efforts on this media outlet. It is simply the most powerful and effective way to get your message across to your target market, if you know the ad secrets that the top marketers don’t want you to know about, that is.

Fortunately, you are in store for learning all about how to make Facebook a money-making machine for whatever types of products you are selling. This report is going to give you the top converting secrets. If you are just starting out with Facebook advertising, the first thing you should know is that there are a number of different ways to create campaigns in there. There are Marketplace Ads which show up in the right hand column of your targeted market’s newsfeed. There are Promoted Posts that will allow ordinary posts to show up higher in your fans’ newsfeeds, as well as showing up to friends of those fans for greater exposure. Page Post Ads are similar to Promoted Posts, yet can reach anyone on Facebook, not just your fans or their friends. Then there are Sponsored Stories that show up in your fans’ newsfeeds to their friends or in their right hand side bar. The ad type you will choose will depend on your campaign goals. However, Marketplace Ads are the ones that are placed most often.

There are a few things you want to do before you place a Facebook ad and that is to create a goal of what your campaign is for. For example, if you want people to “Like” your Facebook business page in order to create more engagement before creating other advertising campaigns, or if you want your target market to click out of Facebook to check out your website, determining that goal will help you choose what type of ad will be best suited for your goal. Marketplace Ads are great for getting people to click on “Like” for your Facebook page. Sponsored Stories or Promoted Posts are ideal if you have links to interesting articles or great deals at your website that you want your target market to click on.

The next thing you want to determine before you place an ad is the target market that is going to be most likely interested in buying your products. While every marketer may already know this, the top marketers will continue to learn more and more about exactly who is buying their products, down to what types of cars they drive and where they like to eat. This is to be able to make sure they are exposed to the absolutely best potential customers. There simply is no such thing as too much research into your target market because the more you know about them the more relatable you can make your advertising efforts to gain their trust and attention.

Finally, make sure that everything is optimized for the best results. For example, if your ad wants people to click over to your website and take a particular action, make sure that page has the winning elements that will help you achieve the highest conversion rates. Even if your ad is a winner, but the rest of your website or Facebook Business page isn’t in top working order, you are going to miss out on a lot of action.

To place and track the ads you’ve created through Facebook, an Ads Management page is available to you. Now, here is the first big secret that top marketers don’t want you to know -- The secret is that most of the top earners on Facebook don’t just use the ad management provided by Facebook. Instead, they use Facebook’s Chrome plugin called “Power Editor” because it offers important features that the Ads Manager alone doesn’t offer.

This plugin is a bulk editor that helps you create more complex campaigns and manage them easier. It also has more detailed targeting options which pays off in significant ways because you can make sure that you are able to choose whether your advertising shows up for just mobile Facebook users or for those using a computer. This option makes split testing much more accurate and easy to do as well. The Chrome Power Editor also gives you full control when placing, targeting and bidding on your ads in ways that the Ads Manager page doesn’t allow.

In order to start using Facebook’s Chrome Power Editor, just make sure you have the most up to date version of Chrome and open that browser up on your computer. Chrome automatically updates. If you aren’t sure that Chrome is up to date on your computer, just close it and then reopen it. If you don’t have it, it is a free download from Google and you can get it at Google.com/Chrome.

When you have updated Chrome running on your computer, login to your business Facebook page using said browser and choose the Ads Manager. Then, click on the Power Editor tab that you will find on the left side of the Ads Manager screen. You will see where you can choose to install the Power Editor app and can just follow the instructions from that point. You will find that this is a quick and easy process that will allow you to start creating and managing your Facebook ads in ways that weren’t possible before. There is import and export options, options to change ads, download templates and other valuable tools that will help you create the best results all around for whatever Facebook advertising campaigns you decide to run.

Another limiting factor found by the more advanced marketers in Facebook is that Precise Interest is what is most often used for creating the highest converting marketing campaigns. This is limited because it allows for you to target users, and then leaves it up to chance whether those users are the top target for you. It is actually pretty general instead of as specific as what is needed to make the best use of your advertising budget.

Instead of Precise Interest, the top marketers use Partner Categories and this secret helps put their marketing in front of exactly who is going to be most interested in learning about what they are promoting. For example, Partner Categories allows you to choose a target market based on whether users have kids, like particular types of sports, what type of car was recently bought or leased, and many other finer details that aren’t available through Precise Targeting alone. Additionally, because Partner Categories is powered by three of the best data mining companies, Acxiom, Epsilon and Datalogix, it includes some of the most up to date and accurate information about the different demographics of Facebook users. With this, you can rest assured that the data you are choosing is going to bring you the best results. 7

Another secret of the top marketers is how they track conversions in order to get the highest return on investment for their advertising budget. Where cost per click is important to track, it doesn’t tell the whole story of who is just clicking on your ad versus those who actually go ahead and pursue the call to action. To get that number, there is Offsite Pixel that can be used. This is just a small piece of code that will communicate with Facebook so you can see what actions are taken from the people that click through on your Facebook ads. At the end of the day, it isn’t about how many people click through on your ad. Instead, it’s about how many people take action. This is important information to make sure you can improve your success rates. This is an easy process that will give you amazing results.

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