Fan Page Basics Personal Use Ebook

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Have a User Referral Promotion Contest

Inviting your fan page users to promote your page to win a promotion contest is simple to implement. Asking your fans to share the page with their friends and have them state who referred them to the page and keeping a tally is a great way to increase the amount of fans. The only thing you need to ensure is that the prize is something that your users will want to aggressively work towards winning. Make sure to give an adequate amount of time which will allow you to promote the contest to more users and expand the page fans by many users.

Keep the Page Fresh

One of the important things that you need to ensure is that your page is always current with content. Neglecting your page is not favorable for your promotion because it causes the page to stagnate against all of the other pages that your fans are associated with. You will need to ensure that you post at least once per day with your page. Each post should make use of something that will keep the fans engaged and interested in the subject matter of your page. Every time your fans interact with the page it becomes part of their feed which may be seen by their friends. This makes it possible to promote the page to others simply by keeping the page active.

Connect Other Social Media to your Page

One of the most important things you could do is automate the social media streams from other sources to work with your page. For instance, if you have access to a Flickr account, YouTube and Twitter, they can all be connected to your Facebook account to create automated content for your page when you add to these accounts. Twitter can also be connected to your Facebook page directly to work whenever you post to your page. This will promote your page to your Twitter followers which is very likely to go viral as well.

Opt In Incentives

You can keep your Facebook page fans happy and willing to stay your fans by adding in an incentive for being a fan. You can have a monthly prize draw just for your fans. Create discounts for your fans which are only available if they remain a fan. Create coupons for your products or offer free shipping for a limited time. These are all proactive options which can easily provide some great feedback and increases in your fan base.

Use your mailing lists to promote your Facebook page. If you have been collecting email addresses from sources such as your website, you can use the Facebook fan page system to request them to join. You can also offer an incentive option to help encourage them to join your page. Ensure that you have a great incentive which will be irresistible enough to your potential fans to join.

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