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Despite all of these facts and figures, however, MySpace is still by far the most popular social networking site, and that is a situation that seems unlikely to change in the near future.
Now, all of the major community sites do emphasize that the main function is to provide a means for people from all over the world to network with one another.
It would therefore be fair to suggest that most of these sites have (as far as it is possible) tried to discourage and prevent people from viewing them as commercially orientated sites.
In other words, sites like MySpace and Facebook do not want their communities used by members promoting their products or services to other members. Despite the fact that it is owned by the Fox Corporation, even MySpace is no exception to this rule, and has gone to some lengths to prevent the site becoming a huge online auction or bazaar by another name.
Nevertheless, many smart online marketers and internet entrepreneurs have managed to promote their businesses, products and services through the MySpace site and community, and have made considerable amounts of money doing so too.
This being the case, many marketers are looking at doing the same with Facebook, and therefore we need to establish what similarities and differences there are between these two sites.
This will assist in establishing whether a similar business model to the one that is now all too commonly applied to MySpace will work with Facebook.
So, let us take a very quick look at how products and services are marketed on MySpace.
Effectively, and at its very simplest and most basic, when you sign up for a MySpace account you will then build your own 'space' which is a very simple mini-website that tells the world all about you.
So, in this 'space', you would probably include full details about yourself, your interests and hobbies, perhaps pictures, videos, musical and rock band preferences, and so on.
The nature of the MySpace social network is that you are then expected to go out into the community and find new friends who have similar interests to yours.
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