Facebook Marketing Mistakes MRR Ebook

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Mistake #6: Caring Too Much About Likes

Sure, likes are a great metric to pay attention to, but if you focus solely on getting more likes to your page, you’re ignoring the big picture.

Likes are but one aspect in a large number of factors. A page could have a million likes, but if those users aren’t properly cultivated and managed, they could be all but useless. Whereas a small, loyal following of just a few hundred could be invaluable if they have been treated properly.

Don’t focus so much on how many likes your page has, or on how many likes your content receives.

Instead, focus on results, such as:

Are users sharing your content?

Are you seeing more traffic to your website?

Are you seeing more sales?

Likes will always be an important metric, but ultimately if they aren’t benefitting you in some way, they’re pretty much useless.

Mistake #7: Too Much Text

One thing you should always remember about Facebook is that it is an increasingly visual media. Facebook users aren’t big on reading walls of text. They like things short and sweet.

Remember the KISS principle:

Keep It Simple, Stupid!

Use photos to attract attention and keep text to a maximum of a couple of paragraphs. If people see too much text, they may not read it at all (even part of it) because it seems too daunting.

Have you ever seen someone comment TL;DR on a post? That means “Too Long; Didn’t Read”. This is a very common acronym on Facebook, because people just don’t have the time or desire to read that much.

Focus more on visual aspects, and condense your marketing messages into the shortest, most concise text possible. Ensure that your marketing message isn’t lost in a sea of unnecessary words.

Mistake #8: Not Focusing on Branding

Too many people post irrelevant content simply to get attention, but this is a mistake. You need to keep at least 90% of the posts you make focused on your brand.

Does that mean you need to ensure 90% of your posts are marketing? Absolutely not!

In fact, that would be counterproductive, because people would eventually start to tune you out. They might even “unlike” your page.

But if you’re running a page to market your internet marketing eBook, don’t share a bunch of kitten pictures or political stuff. (In fact, don’t share anything polarizing like political or religious posts. You may endear one side to you, but the rest will potentially be offended.)

Whatever you are selling, try to stick to things that really fit your brand. If you’re selling a pet related product, it’s ok to share cute animal pictures. If you’re selling a cookbook, post recipes and pictures of food. Just try to remain consistent with your brand.

Mistake #9: Ignoring Insights

Facebook offers page owners Insights for a reason. It’s useful data, and it can be invaluable. The data they offer can tell you a lot about your fans and what you can do to reach them.

One useful metric is the “Friends of Fans” metric. This tells you how many total friends your fans have altogether, which is ultimately your potential reach unless a post goes viral in a big way. For example, you may have 4,000 fans, but if those fans have a total of 1,200,000 friends, you have the potential to reach all of those people when your fans like and share your content.

Did you know the average consumer is more than 50% more likely to purchase something if they know their friends have bought it? That’s one thing Insights can tell you - how many friends you can potentially reach through your fans. (People who are more likely to buy, or at least become a fan, because their friend is a fan.)

Another useful metric is the “People Talking About This” metric. This will tell you how many people are talking about your brand recently, which tells you whether or not you’re doing a good job with your branding. If people aren’t talking about you, you’re probably doing something wrong.

Mistake #10: Being Boring

If all you’re doing is posting generic marketing messages every day, chances are you’re going to fail miserably on Facebook. People want to see posts that are interesting or exciting. They want to share that type of content with others. And sharing means a larger reach!

Think about some of the different types of content you can share:

News (specific to your market/industry)

Videos

Pictures

Memes

Educational posts, tutorials, and how-to’s

You definitely don’t want to share a lot of stuff that people aren’t going to pay attention to. It’s just a waste of time.

Instead, focus on brand-centric content that will grab attention and encourage sharing. Make posts that are funny, shocking (but not offensive), or useful. This is the kind of content that will really bring attention to your brand.

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