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Chapter 5: Viral Power
Synopsis
One of the reasons why Facebook has picked up so fast as the largest and one of the fastest growing websites in the world is because it is viral in nature. Things spread easily via word of mouth with Facebook. That is why many big corporations have recognized this power and have been finding ways to tap into this power.
Going Viral
Whether you are a small business owner or own a huge chain of businesses, you have the potential to tap into the viral nature of Facebook to grow your business rapidly. Here’s how:
Every person on Facebook is connected to his or her friends through the network. Status updates of each person such as “Liking” a page, writing on someone’s wall will be shown on that person’s news feed.
What happens is this - When you get your Facebook fans to interact with your Facebook page, whatever actions they take will be shown on their news feed as well. This in turn would appear on the news feed on all of their friends. This will spark curiosity among their friends and they would be likely to click on your Fan page to see what’s going on.
The viral magic happens when more and more people start “Liking” and interacting on your page. Your fan page could grow 10 times the speed in no time!
Chapter 6: Integrating Facebook With Other Websites
Synopsis
Having tons of Facebook traffic is good, but it won’t be of any use unless you get them to your online business websites.
Remember, the Facebook Fan Page serves as an “outpost” for providing useful updates and letting the fans interact with one another. But ultimately, your profits will not directly come from your Facebook traffic unless you know how to monetize them.
Here are some ways you can monetize your Facebook traffic:
Send them to your landing page if you don’t have a Facebook landing page to build your list of prospects.
Promote offers and send them to your sales page.
Give excerpts to articles of interest and link the full article to your blog.
Ask them to follow you on Twitter and get them to tweet about your content for a prize.
Post up videos on YouTube, share them on your Facebook Fan Page and ask them to share it with their friends! (Or subscribe to your YouTube fan page)
So as you can see, The Facebook Fan page acts like a simple hub where all your marketing activities can revolve around it. Ultimately, you have to determine your most desired result (e.g. getting new leads, making profits) and structure your Facebook marketing activities to lead to these sort of responses.
Chapter 7: Facebook Advertising
Synopsis
Facebook advertising has taken the online marketing world by storm because of its low cost per click and ability to be extremely specific to your target demographics.
Ads
Its ease of setting up marketing and advertising campaigns allows it to very soon surpass Google in terms of advertising volume.
Setting up your advertising page is simple, at your Facebook profile. First, go to your Facebook page. On the right side there is a mock advertisement, Click it to start crafting your own Advertising campaign to suit your marketing needs.
You can then write your ad copy, include an image and set your marketing budget. Facebook will help you calculate your suggested bid per click based on the average you pay per click.
As a general rule of thumb, you would want to send these clicks to your Facebook landing page so that you can secure leads. If you send them to an external website, it would normally cost more.
After you set up your campaign, you can monitor your advertising statistics and results and tweak your campaign accordingly.
You can adjust your bid, run multiple ad copies to see which converts the best and eliminate those that aren’t performing well.
Chapter 8: Facebook Mistakes To Avoid
Synopsis
With all the so called “hype” about Facebook marketing, it seems imperative that you must tap into this huge resource ASAP. But that being said, there are several pitfalls involved in Facebook marketing that you should be aware of and avoid.
Errors
Becoming too “Salesy”. This is a big no-no. The main purpose of your Facebook fan page is to connect with your customers and build a strong rapport. Each time you sell them, you take away “rapport juice” and they will become less responsive to your content as time goes by.
Not split testing your ads. If you are advertising on Facebook and you don’t have multiple ad campaigns to see which converts the best, you’ll potential be leaving tons of money on the table. Split test your ads, get rid of those that suck.
Not engaging your audience. The amount of success your business will have is not just determined by the number of “likes” you get. You have to turn your audience into raving fans by getting them actively involved in your fan page.
Avoid these mistakes, and you’ll be on the path to success.
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