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Remind your community that they are a great bunch of people. Ask them what they would like to see more of. Encourage them to the community and consider making top posters contributors to your page.
Many people are simply not aware of certain events happening in the world. Keeping people informed on your page about your niche is important so that they look to you for their information.
Sometimes when you bring a tragedy or even a victory to their attention, it arouses strong emotions in people. Right now, the economic problems in America and around the world have a lot of people very concerned. It may be something you can ask your community an opinion on. Don't get too political but you can have light hearted conversations and see what kind of response you get.
You can relate these conversations to drive trends. People will make comments about their own communities, living conditions or family members. They will tell you what they are experiencing. Conversations like this will arouse a whole mix of different emotions that people can get very passionate about.
Passionate people promote your site, subscribe to your work and mailing lists and will eventually buy things from you.
You can get involved more with the people in your Facebook community too. Real changes can actually happen through genuine connections and feelings. Never be a fake to your community, be real and people will absolutely respect you for it. They will even say things to you from time to time that let you know they love your page and you are doing exactly what they want to see.
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