Facebook Ads Mastered MRR Ebook

Ebook Sample Content Preview:

Click Farms and Your Facebook Ad Campaign

If you are a business that looking for exposure from Facebook using Facebook ads, you aren't alone -this option has become very popular. After all, there are around 1.2 billion users, making it a powerful place for an ad.

Your Campaign

Many an advertiser has been hooked by Facebook's 'Suggested Page' or 'Suggested Post' - both are offered at a reasonable rate. The purpose of these ads it to earn likes for your advertised pages, and earn business an increase in audience for the posts they make.

At a glance, it would seem like a strategy that was worth pursuing - after all, it appears to work. Many a business has increased their likes through this exposure. When a person 'likes' a business fan page that person will see your updates on their newsfeed and they might also share those poses with their friends, which is the main way of gaining a Facebook audience.

So What's the Problem?

Recently Business Insider published an article that talked about the complaints being made by a number of Facebook page owners, saying their ads have created chaos on their pages. The businesses say that far too many of their new likes are actually coming from 'click farms.' This is a practice where a company hires low paid workers to conduct a number of tasks that are designed to boost traffic to a site.

But these Facebook page business owners are paying for legitimate traffic so these 'click farms' are very annoying.

Why Are There Click Farms?

The next problem becomes "Why would click farms pay people to click like on Facebook pages?" They do this because 'likes' help to legitimize a Facebook profile, and give the appearance there is a real person associated with the profile.

Facebook knows there is a problem and has been working on pinpointing and deleting fake accounts from the site. There is an estimate that 0.4% to 1.2% are Facebook likes. Flowever, when 1% of your base clicks the button thousands of times in a day this creates a real problem - a serious problem.

Flow to Empower Your Business

One request Facebook business page owners have made is to give them the ability to delete fake accounts in bulk. Currently you need to delete them one by one, which is tedious and a waste of time leading to hundreds of thousands of fake profiles building up.

They've also asked Facebook to eliminate access to the countries that pose the problem such as India, Brazil, Portugal and Mexico among others.

Currently this remains a Facebook issue for advertisers. Facebook seems to have bigger worries than advertisers voicing their displeasure. These fake profiles are said to have disrupted Facebook's ad revenue by about 63% in just the last quarter.

How to Choose an Effective Image for Your Facebook Ad

One of the most important areas of creating your Facebook ad is the choosing the image. Your images can actually make or break your ad. When you are choosing your Facebook ad images you should keep the following in mind.

#1 People like to click on an image of a person. A friendly face seems inviting and is known to work very well on Facebook. This is even more true when the image is of a person that people are familiar with. For example, a picture of the spokesperson for your company.

#2 People like to click on video play buttons. Whenever a person sees an image with a video play button it, they tend to click it. For ads that are going to redirect to YouTube or another video host, this is pure gold!

#3 You never want to ask a lot of questions. Most times it is better to be direct. If you are running an ad that uses images don't also ask a question in the ad copy. If you ask too many questions viewers are going to pass by your ad.

#4 Don't over think your ads and try to be too clever. Be funny, be witty, but never make a joke unless you are positive that everyone is going to understand it.

#5 Always keep your ads simple. Remember that your ad is exactly 100 x 72 pixels (WxT). When you have small images or graphics, try to minimize the color. If you select the wrong image it will often look messy and that will stop viewers from clicking on it.

#6 Ads that use all caps do not appeal to viewers. What is appealing is when your product/service handles a problem/need that the viewer has. When you are advertising items from your store having a discount, such as 25% off, don't use an image. Use a discount ad to motivate your viewers. This also works when you are giving away something for free.

#7 You need to always be on top of your Facebook ads. Take note of the look of your ad. Look at ads done by professional social media experts like Melanie Duncan or Amy Porterfield. Does your ad measure up? Make your own ad resemble one of their professional ads.

Your Facebook ads offer an affordable way to advertise - in fact, It's a powerful tool so make sure you take full advantage of it.

Get More From Your Facebook Ads

Facebook ads can be a powerful tool to increase your targeted traffic. Let's look at 5 ways you can get more from your Facebook Ads and really up the rewards.

#1 Sponsored Stories

If you have an app and you are going to be advertising using Facebook ads, make sure you take advantage of Sponsored Stories on mobile. Getting these mobile clicks is important if you want them to download your app. E-commerce research shows that when a user downloads a retailers app they generally spend more with that retailer.

#2 Do Your Own Bidding

Make sure you do not let Facebook bid for you. It can look like that's your only option when you are creating your ads, but that's not so. In the small print you can select the 'advance pricing model/ which puts the control back in your hands letting you set your own CPM or CPC. Your credit card is on file with permission to placed charges on it. If you let Facebook do your bidding you could be in for a big shock!

• File Size:521 KB
• License: Master Resell Rights
• Tags:2014 Ebooks Master Resale Rights