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Introduction:
Welcome to the latest and very easy to apply “Facebook !ds 3.0” Training, designed to take you by the hand and walk you through the process of getting the most out of Facebook Ads for your business.
I’m very excited to have you here, and I know that this will be very helpful for you.
This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate Facebook Ads, in the easiest way possible, using the most effective tools and in the shortest time ever.
This training is comprised of 20 chapters organized into 4 sections. This is exactly what you are going to learn: Section 1: Facebook Ads Basics In Chapters 1 through 5, we’ll talk about: - What Is Facebook All About? - What Are Facebook Ads? - What Is Retargeting And What Makes Facebook The Top Retargeting Platform? - How Can Facebook Ads Help Your Business? - Shocking Facebook Ad Facts To Consider Section 2: Facebook Ads – Step by Step
In Chapters 6 through 10, we’ll talk about: - Facebook Walkthrough - Facebook Ads Manager Walkthrough - Creating A Facebook Page To Run Ads - Promoting A Basic Page Post The Right Way - Creating A Basic Ad Using The Ads Manager Section 3: Advanced Facebook Ad Strategies In Chapters 11 through 16, we’ll talk about: - Creating A Custom Audience - Adding The Facebook Pixel From A Campaign To Your Business Website - Sending More Traffic To Your Site With Facebook Ads - Increasing Conversions Through The Ads Manager - Creating A Lead-Generation Funnel - Creating A Facebook Retargeting Campaign Section 4: Additional Tips to consider In Chapters 17 through 20, we’ll talk about: - Do's and Don'ts - Premium tools and Services to consider - Shocking Case Studies - Frequently Asked Questions Well, it’s time for you to start getting the most out of Facebook Ads On behalf of your Business. I know you'll love this training.
Section 1 Facebook Ads Basics
Chapter 1: What is Facebook all about
So let's get started by answering this question: What is Facebook actually all about? Well, Facebook is a social media network designed with straightforward social interaction in mind.
What has made Facebook such a popular platform is its ease of use and its wide variety of features and applications. Simply put, Facebook owes a lot of its popularity to its accessibility and how entertaining it is to use.
The main focus of the Facebook platform is in allowing its users to create online social profiles that they can populate with personal info, and that they can use to get in touch with others.
This is possible because Facebook users can connect with one another by adding friends to their social network.
The platform's popularity combined with its accessibility has made it the perfect platform to locate old friends at a distance and to meet new people. People can also use Facebook to play games, to chat with their Facebook friends and to share video content, all without leaving the site!
Facebook users can also create and share photo albums, comment on other people’s profiles, and create Facebook “groups”, which families and groups of friends use to share content privately.
Facebook is also an attractive platform for businesses because it offers companies, organizations and businesses across all industries to reach an audience of almost 2 billion active users a month.
The very social nature of the Facebook platform makes it the perfect channel for any business to reach and engage with a qualified pool of potential clients.
Businesses can create their own Facebook profiles in the form of Facebook
pages.
Facebook pages are designed to allow businesses, companies, brands, organizations, artists and the like to upload content to the platform the same way that any regular user would.
But there's more: Facebook Pages allow businesses to promote and market their products and services though Facebook's own advertising platform. Want to learn more? Tune in for the following chapter!
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