Facebook Ad Genius Personal Use Ebook

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One of the first ways to target your Facebook ads is by targeting their interests, when you do this you are targeting Facebook fan pages of people, groups, magazines or TV shows, that are similar to your industry or niche.

For example if you were running an ad about list building then you would target pages like AWeber, Infusionsoft, MailChimp, fans of these pages are interested in building an email list.

Targeting interests is perfect for people who are just starting out, who don't have an email list, or not getting a lot of traffic to their website so couldn't use some of the other options that would require then to have a substantial email list or high volumes of traffic to their website.

However there are some downsides of Targeting Interests.

The name of the Facebook page may not be available, sometimes when you are targeting fans of a particular page, when you type the page name in Facebook doesn't recognize it even if it has a large fan base.

The first thing to do is double check the exact name of the page (try copy and pasting the name in.) if that doesn't work then you may have to accept you can't target them, its just a strange Facebook glitch that some page names can be targeted and some can't.

The other downside to targeting the fans of another page is that you're assuming that target pages have built a highly relevant audience. What if their fans were bought or brought in through poorly targeted advertising?

So while interest targeting through is still a highly effective method of targeting you will want to set further targeting perimeters as soon as you possibly can to maximize your results and make your ad more highly targeted.

This is where you target your email list with your ad preferably your most valuable list, Including those who subscribed to your newsletter and those who bought from you.

To target your email list you need to take an existing list you have (email list) and export that list from your email service provider then you want to upload it to Facebook. Then once you have done that Facebook checks your list against their database to see how many people they have on their database that match yours.

For this type of targeting to be effective then you need at least 100 matches, if you have a small list and you upload it and Facebook only finds 58 people that match, then it's not going to work.

Another good tip for this one is to Create ads that target your email subscribers who aren’t currently fans, this is especially good if you are looking to increase your likes.

The advantages of this type of targeting is that it gives you another touch point with your subscribers, They're getting your emails, but they may not open them, but now they get to see your ads. It's another way you can be in front of them.

However like all forms of targeting it has its disadvantages and for this one its the size of your list for this type of targeting to work you need a decent sized email list.

CUSTOM AUDIENCES (WEBSITE VISITORS)

Website Custom Audiences is a way of targeting that lets you create Facebook ads of users who have visited your website.

With WCAyou can create any normal ad type. Your ad can be related to your Facebook page, a page post, offer, event or application.

You can run ad's targeting non-fans who visited your website to increase your number of relevant Facebook fans.

With Website Custom Audiences, you can generate ads that target recent visitors to your site and entice them to like your Facebook page, or sign up for your offers while your content is still fresh in their minds.

The main advantage of targeting website custom audiences is that you can reach well beyond your core fans and email subscribers and advertise to your website visitors that you would have otherwise missed.

The main disadvantage with website custom audiences is that your website needs to be receiving traffic.

Lookalike Audiences is where Facebook generates an audience of users you can target who are similar to to your Facebook fans or one of your Custom Audiences.

The key with this type of targeting is that you aren’t guessing which brands to target. You are using your fans, proven customers or website visitors as the starting point for this lookalike audience list.

For a Lookalike targeting you need to have at least 100 fans to do a lookalike of your current fans.

Audiences can optimized for similarity or greater reach.

Optimize for Similarity: When you optimize for similarity, Facebook will find the people who are most similar to your existing Custom Audience. The estimated Reach of this new audience may be smaller, but it will be precise.

If you choose to optimize for greater reach, Facebook will find more people who are similar to your existing Custom Audience but the match will be less precise.

The Targeting for greater reach includes the top 5% of users while optimizing for similarity includes only the top 1%.

When you optimize for greater reach, that segment will include the list optimized for similarity.

Though it goes without saying this this type of targeting is only a benefit if your Facebook fans are already well targeted.

SPLIT TESTING YOUR FACEBOOK AD

When it comes to advertising on Facebook one of the most important things to need to do to maximize your results is to split test your Facebook Ad's and your Facebook Posts for that matter.

Split testing is also know as A/B testing and it is the best way to make sure you maximize the reach and impact of every Facebook post and ad that you place, to ensure every post is gets maximum engagement and each ad you run converts as highly as it can.

Split testing is where you have two ads who are similar to each other with just a few differences and you then see which ad converts best for you and brings you closest to your goals, you then keep that Ad that is working best and ditch the Ad that isn't.

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