Explosive Scarcity Deals PLR Ebook

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Limited Time Offers

Perhaps the most common scarcity device is the limited time offer. This method simply has a deal expire at a certain time or on a certain day. You’ve seen these in use for many years.

For example, you’ve probably seen commercials on television that tell you that you must call by midnight to get a bonus item or a lower price than normal.

Sometimes these offers are, essentially, worthless. Often they show the same add daily for months at a time, devaluing the offer entirely. Of course, people seeing the offer for the first time don’t know this. But it kills the company’s credibility once the customer sees the offer several times.

If you’re going to use this tactic, be sure your deal expires when you say it will, and don’t repeat the deal too soon after it ends. Ideally you should wait at least a few weeks before you run the same, or a similar deal.

Limited Quantity

Another very important type of scarcity tactic is offering limited quantity. You probably already understand why this method works so well. Anyone who has ever collected anything that involves rarity should understand this very well.

For example, some car companies will create a “limited edition” model of a popular type of car. They might make only 100 of these, or 1000. They add a few extra features to the model that cannot be found in the standard model, however the differences are usually relatively minor and mostly cosmetic. Then they charge several times the price of the standard model.

Why are people willing to pay so much for a car that is not profoundly different? Because it is a status symbol to know you have a car that many people will never even see in their lifetime, much less own.

Of course, this tactic doesn’t have to be used only on products that make a user feel a level of status. It can also be used with price just to let people know they must hurry to buy or lose the deal forever.

You may wonder why you should use this offer instead of a timed offer. There are multiple reasons, but perhaps the most important is that it may be difficult to gauge how long you should run an offer. You may not know how long it will take to sell out, or how long you should set the offer to run for maximum impact. However, setting a limited quantity, especially a very low quantity, will almost always inspire urgency.

When should you not use this particular scarcity device? When you don’t believe you will get a significant amount of traffic quickly. If someone comes to your deal page and sees 144 of 150 left and they return several hours later and see 143 of 150 left, there isn’t much call for urgency.

However, if they return hours later and se 28 of 150 left, you better believe they’re going to act quickly!

Dime Sales

A dime sale raises the price of an item with every purchase or every certain number of purchases. If you get a decent number of sales in a relatively short time period, this can be a big motivator for people to take action quickly.

Let’s say you start the price out at $7 and increase the price by a dime with every sale up to a maximum of $14. The first person gets the product for $7. The second person pays $7.10. The next pays $7.20, and so on. Finally, the price hits $14 and it stays there for any remaining buyers.

As people reload the page and see the price going up, up, up, they are likely to buy right away, not wanting to wait and end up paying more. Just keep in mind that later buyers may be very demotivated to buy, because they will feel unhappy that they could have got the product for the initial price but missed it.

Time Interval

Another type of tactic that is very similar to a dime sale raises the price in time intervals instead of with sales. This is effective when you want to have a dime sale but may not have enough sales to effectively inspire urgency.

The price may go up every 15 minutes or every hour or even every day until it hits the maximum price and stays there.

Occasion Promotions

Holidays and other special occasions are great for running deals. This could be any holiday, but it is helpful to tie the occasion in with the product.

For example, you might want to run a deal on a product that might appeal to men around Father’s Day, or a deal on a product that appeals to students near the end of summer right before back-to-school time.

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• Tags:2014 Ebooks Private Label Rights