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Two main elements determine your search engine ranking. SEO specialists refer to these elements as “on-page SEO” and “off-page SEO.”

In a nutshell, on-page SEO means that the website “page” that you want to rank for a certain term should be optimized for that term as well as is possible. For example, if you want to rank for the term “Phoenix Suns sports bar” then you should have some content on your page about Phoenix Suns sports bars. It should be in the title of a blog post, for example, and information about Phoenix Suns sports bars should be on the page and you should use that exact phrase and a variation of it, a few times. There are some tools you can use which get this down to an exact science, as well.

On-page SEO, however, also means that your site generally engages users of your targeted search term and keeps them on the page once they land on your site. Basically, on-page SEO should take a holistic approach in that you want all the factors to show the search engines that your site is absolutely relevant for that search term.

Off-page SEO can be summed up in one word, backlinks. A link on another site that points to your site, for example, is a “backlink” to your site. People have gamed the system in the past with this by using quantity over quantity and gettings thousands, tens of thousands, or even hundreds of thousands of irrelevant backlinks pointing to a site to get it ranked in the search engines. This can be risky as Google and other search engines are constantly updating their algorithms to devalue these strategies.

Getting relevant links from a healthy, random variety of authority pages has worked for the last 10 years and continues to work today. One way to do this is to create a blog and write a high-quality post that other blogs in your industry would love to link to because it gives top quality, relevant information. You can follow another, similar strategy by writing another helpful article and asking authority blogs if they would like some free content for their site as long as they leave a link back to your site at the end of your post. Finally, you can issue online press releases when relevant and submit these press releases to as many news and information sites as possible. The more that accept the release and leave a link back to your site the more variety of valuable links you will have that can affect your rankings positively.

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