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SETTING UP YOUR FIRST SALES FUNNEL
When you’re setting up a sales funnel for the first time, it can be overwhelming to decipher all the information out there. In this chapter, we’re breaking down the basics so they’re not only easier to understand, but they are also easier for you to implement.
SQUEEZE PAGES
A squeeze page may also be called an opt-in page, or a landing page. The one and only purpose of this page is to turn your website visitors into subscribers. Subscribers are the ones who make up your email list, which you use for the purpose of tracking traffic and conversion rates. The email list exists also so you can send emails without being considered “spam.”
So, where does the name “squeeze” page come from? Simply put, it “squeezes” your reader until he or she feels there is no other choice than to release his or her name and email address to you. Readers do this because they are interested in what you have to offer, or that free gift you’re giving away is just too irresistible. Many people won’t subscribe to other lists, but they’re willing to subscribe to yours because of what you have to offer them.
When it comes to building an effective squeeze page, certain things must be done, while other things must be avoided.
- File Size:2,146 KB
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