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When I saw the January issue of Entrepreneur Magazine, I was thrilled.
Cover copy had a teaser on it to the effect that entrepreneurs had been surveyed and inside were their answers. I was certain that, finally, someone was paying attention to entrepreneurs who were striving for a successful business. It was time to hear from us little guys!
I can’t tell you how surprised I was as I began to read the article.
Their idea of an “entrepreneur” and mine were as different as night and day. I always classified an entrepreneur as someone like the “Mom and Pop” coffee shop around the corner, the family run produce market in town, or the 18 to 24 year old who had come up with a fantastic “gizmo” and was scooped up into a corporation as their newest genius. Let me give you a quote from the article that will clue you into its idea of an “entrepreneur”.
To explain the method used for the survey they state, “Entrepreneur magazine and PricewaterhouseCoopers “Entrepreneurial Challenges Survey” is an annual telephone survey of more than 300 CEOs of privately held, U.S.-based businesses recognized for their sustained, rapid growth.
They average $31.5 million in annual revenue with an average of 185 employees, and have an ongoing annual growth rate of more than 23 percent……”
That definitely was not my picture of an entrepreneur. I don’t know too many entrepreneurs who average $31.5 million annually, or employ 185 people.
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