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Plenty of otherwise smart people swear by the power of sites like Squidoo and HubPages. While many article directories have really low quality control, these sites have manual review, and Google likes them a whole lot more.
But there are issues. More and more marketers are using Squidoo and HubPages for backlinking and monetization, but the low quality means Google is tightening up on their effectiveness, which means Squidoo wants better, more original content.
But here's the thing: the backlink from Squidoo isn't worth as much as your original content! It's important to make sure that your content belongs to you -that it goes to your site and sends people to your sales funnel. Even if you write the coolest and most compelling stuff in the world and 50% of your Squidoo visitors click through to your site (an astronomical CTR), that means 50% of potential customers didn't go through the funnel. Way inefficient.
That said, if you're just getting started and you don't have two nickels to rub together, you might need Web 2.0 places more than they need you. I'm going to talk about that, and a modified version of the link wheel format, in the next section.
The "Link Wheel" Format
Your goal isn't to get someone to start at an EZA website and have them click to a Wiki and go to a Squidoo lens from there and a YouTube video from there. You want them to read something, like it, and go to your main website so they can buy a product sometimes down the line. Linking from "spoke to spoke" is basically a way to pass juice from Squidoo to Go Articles - there's no technological magic that multiplies the relevance of each link on its way to your site. Finally, the "wheel" pattern isn't natural. It's easy to track and suss out. Don't do it.
Forum Profile Links
There was once a time that you could rule the SEO world with profile links. But this strategy is cooked nowadays. Don't waste your time logging onto forums or making Scrapebox blasts. It won't hurt your site, and there's nothing wrong with using them as part of a pyramid that leads to your site, but there are much better things you could be doing with your time. Build relationships and quality backlinks, not spammy profiles.
- File Size:152,177 KB
- License: Master Resell Rights
- Category:Ebooks
- Tags:2012 Ebooks With Audio Master Resale Rights