Email Writing Secrets MRR Ebook

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You get a lot of email yourself, don’t you? What is the first thing that you look at when you receive and mail in your own inbox? The first information that you want is to know who the email is from, right? That’s what most people look at first. The second bit of information that you look at is the subject line.

The subject line is the determining factor of whether an email is opened and read or whether it is simply deleted unopened and unread. You must always consider the importance of your subject line when you send marketing emails to the members of your list.

Everyday thousands of affiliate marketers send marketing email to the members of their optin lists that are simply deleted without ever being opened, read or acted upon. Those emails are completely useless.

The purpose of the subject line is to entice the recipient into actually opening, reading and acting on the information in the email so you should never discount the importance of those few words.

Some magic subject line words are ‘free gift’ ‘take the quiz’ and ‘test your knowledge’. You’ve probably been told that the word ‘free’ is ineffective, but it isn’t. People like ‘free’.

Often times the subject line of a marketing email is just thrown in at the last minute without much thought being given to it but that is a big mistake. Much thought should be put into those 50 words. Those 50 words are the ones that will determine whether the other 3 or 4 hundred are read or not.

Testing the effectiveness of variations of a subject line on small segments of your optin list is a wise thing to do. You can determine which variation is the most effective one and actually produces the desired results.

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