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Chapter 4: Writing Compelling Email Headlines
Synopsis
Now that you’ve learnt how to build your list, let’s head on to the concepts of email marketing.
Headlines
The most important component of an email is your headline. If your headline fails to grab your reader’s attention within the first few seconds, the whole email is wasted - They won’t even open it!
So what are good headlines, exactly?
It has to ignite the emotions of curiosity and don’t seem like blatant pitching. You have to word it in a way that makes it seem interesting, in a way that would make someone want to open it.’
For example:
Subject: “This Hopeless Beggar Turned Into A Self Made Millionaire Within 6 Months!
A title like this creates curiosity - People would like to know how someone as disadvantaged - Like a beggar turned his life around. If even a beggar could do it, so could he/she!
Recently I came across another headline which caught my attention because it managed to include sexual vibes without coming off as spammy. Sex is a powerful emotion and strong motivator and often gets people (especially guys!) to look.
The title went something like this: “Subject: Don’t let your wife know you’ve seen this!”. As suggestive as it sounds, it worked in getting people to open it.
Try to play around with your words to find the right balance between curiosity generation and getting the message across.
Last but not least, it is highly important that your headline be relevant to the content of the email body, or else you’ll be essentially training your subscribers to treat your emails like rubbish!
Chapter 5: Email Copywriting Essentials
Synopsis
Once you’ve managed to capture your list’s attention using powerful email headlines, let’s look into some useful email copywriting tips to make our emails count!
Copywriting
Remember, each time you email a subscriber; you take up their valuable time so your email has to either:
Provide really good value OR
Pitch something
It is highly recommended to send at least 5 emails of good value (spread out of course) before attempting to pitch something. That being said, let’s look at some great copywriting tips!
The first essential thing you must know about writing good emails, is to try not to be too formal. Retain a casual tone and people will be more receptive to your emails, content and offers.
Always address your recipient, whether a simple “Hi, Hey, Hello or guess what?”.
The key is to be nice in your emails but also demonstrate that you can provide immense value to your subscribers so that they will view you as an expert in your niche.
Let’s talk a little about good email practices.
Email line length shouldn’t be too long for better readability (preferably not more than 200 characters per line)
Always allow for “white space” between paragraphs so that everything does not look too clumped up.
Always end the note with a warm sign off or signature such as “best regards”, “to your success” or “with respect” (one of my favorites).
In the end of the day, these serve as great guidelines for good copywriting but you must also try and develop your own sense of style and wTiting method so that your readers can identify with you.
Chapter 6: Email Links And Click-throughs
Synopsis
Ultimately, when you wish to pitch something, your most desired action would be to get them to click on your link (affiliate or not) which leads them to a sales page or landing page.
Links
Your click-through rate would be the percentage of people who click on a link in your email from the number of people who open your emails.
In short, to get more profits, improve your clickthrough rate.
Here are some nifty tips for getting more clickthroughs:
Use a link cloaker. Link cloakers have the ability to mask ugly looking affiliate links and can usually customize your links to make them look more credible.
Shorten your URLS! Nobody likes ugly looking long links, if you must, use a URL shortener such as Tinyurl.
Include a call to action before the link. E.g. “Check this out now” or “Click here if you’re in a hurry!” followed by the link
Include special bonuses as an incentive for people to click on your link. When it comes to affiliate offers, people are often looking for the most lucrative offers before they buy something.
Build your rapport. I cannot stress the importance of this enough. Ultimately, if you want more click-throughs, you’ll have to first demonstrate value to your subscribers by giving them loads of free stuff or valuable content so that they will trust you.
In short, when you develop and practice these good email practices, your customers will become more responsive to your emails and you’ll experience a “breakthrough” in your “clickthroughs”.
Chapter 7: Advanced Email Marketing Tricks
Synopsis
In this section, I’m going to share with you some advanced email marketing techniques for added profits.
Strategies
Here’s how you go by creating massive profits using automated emails. In every autoresponder, you can set up a series of emails which brings new subscribers through a funnel of emails over a time period.
One effective way to draw maximal conversions from your list is to first provide free valuable content before attempting to pitch. Here’s an example of an effective funnel I’ve been using to generate passive income:
Day l - Introductionary email and link to free opt in gift
Day 3 - Free valuable content
Day4 - Free valuable content
Day 5 - Free valuable content
Day 6 - Give a free gift
Day 7 - Pitch offer
Day 8 - Reminder of offer
Day to - Followup thank you email
I find that this often results in higher conversions. As the saying goes, you will be paid in direct proportion to the amount of value you provide to your customers.
Therefore, after receiving so much free stuff and good value from you, they are bound to purchase your product!
This is way better than just blatantly pitching them after getting their emails, which often results in opt-outs.
If you wish to take things a step further, you can offer free bonus gifts if they buy through your email link (affiliate link). When people see affiliate offers, they often look around to see which affiliate gives the most valuable gifts.
Remember, it’s all about increasing click through rates and conversions, so do your best to make your subscribers like what you preach!
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