Email Marketing Secrets Mrr Ebook

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Writing powerful marketing emails take practice. You will look back someday on the first marketing emails that you write and not only laugh but wonder why anybody bought anything in the first place.

The first and most important thing to keep in mind when you are composing your marketing emails is that real, live people will be reading them...or at least you hope they will be reading them. You aren’t sending email to email addresses. You are sending email to people.

The real people behind the email addresses on your optin list may not have a lot in common with one another. A housewife in Toledo, a business executive in New York and a rancher in Texas might not choose to have lunch together but they do have at least two similarities.

They are all human beings and they all opted into your mailing list. If you direct your marketing message to any one of them, the message will go right over the heads of the other two. Concentrate on the two similarities of all of them and direct your message to those commonalities.

There is no doubt that you have heard this question many times and phrased many ways...”What’s in it for me?” That is precisely the question that the readers of your marketing email want answered....and they expect you to answer it quickely.

The members of your optin list want you to quickly answer the ‘what’s in it for me’ question. They don’t want you to list reasons for them to buy what you are selling. They want to know how the product or service can help them achieve their goals, make them feel better, look better, answer pressing questions, solve their problems or answer their questions. They honestly don’t care why YOU think that they should buy the product or service that you are offering. They want to know what is in it for them.

A simple way to keep your marketing email focused on the ways that the product or service that you are offering is focused on the needs of the recipients of the email is this? there is no ‘I’ in ‘sales’.

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