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Supporting documentation are attachments that help further aide in the process of the reader taking an action. It is highly common among business emails, though should be used with caution with marketing emails. This is because most email readers are not comfortable opening attachments that are from people that they do not know. Exceptions could be things that they signed up for, such as free e-books. Therefore, make sure to get a reader?s permission before sending an attachment.
Do you have a good understanding of the general idea behind writing email content? With P.A.S.S. hopefully you should, but it doesn?t end there. The next factor to keep in mind when writing email content is length and formatting. You want to make your paragraphs short, with no more than three or four sentences each. In terms of formatting, make sure you put spaces between each of your paragraphs, but don?t put in too much because too much means excess white space, which makes an email look unprofessional.
Also, don't put spaces within paragraphs, as these should be single-spaced. Additionally, do not indent your paragraphs; make it flush up against the left margin. Most importantly, make sure you spell-check your email before sending it out. Many email providers will even let you spell-check your email as you are inputting it. Emails that are misspelled or have grammar errors are classic among spammers and are quick to be deleted, even if they contained useful information.
The final thing you should remember when writing your email content is how you list your links. If you are creating an HTML-based email, you can do what is known as 'cloaking', which is basically when you provide a hyperlink within a word or phrase rather than having to list a full URL. This is especially helpful when providing affiliate links since: many people won't click on a link that they think is from an affiliate program. Even top-level domain names can benefit from cloaking, because it prompts the reader to take immediate action right there.
- File Size:5,584 KB
- License: Private Label Rights
- Category:Ebooks
- Tags:2007 Ebooks Private Label Rights