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The free training can also act as an incentive that can be acquired only upon committing in some way to what is being advertised.
Therefore if the visitor was interested in the training session advertised as free, then making the commitment required would pose little or no problem at all.
The free training tool can go a long way to encouraging visitors to commit as opposed to having to pay a fee to acquire the same skill elsewhere.
Free training is also a way to address any fears or reservations the visitor may have after viewing the site which the email is attempting to introduce.
If the elements featured are of a rather foreign content or nature to the visitor, then the apprehension towards committing may cause them to be unwilling but if there was a clear indication that some training would be provided for free, this initial apprehension can be positively addressed.
Any free training provided will always be able to act as a positive incentive, because for the visitor, it would ensure that he or she is better equipped to sell or introduce the product or service to others in a professional and knowledgeable manner.
The free training incentive provided can also help to portray the company’s commitment levels to the potential prospect.
The willingness to provide such assistance clearly shows the lengths the company is willing to extend in the quest to provide as much assistance as possible to potential prospects. This can be a powerful tool to use to build a future loyal relationship.
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- Tags:2012 Ebooks Private Label Rights