Email Marketing Methods MRR Ebook

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EMAIL MARKETING METHODS DO WORK

Email is one of the many tools you have as an Internet Marketer to make a difference in your bottom line. Profits are likely to come in faster the better you utilize this tool. The good news is that it does not have to be difficult to implement a marketing program through the use of email. The bad news is that you have to work continuously at getting people on that list and to keep them there.

EMAIL REALLY MAKES SENSE

Email is one of the easiest forms of communication in the world. If you think back to the first time you used email, you may remember feeling like it was one of the best inventions ever. The fact is email allows anyone to communicate with anyone else, no matter where they are located in the world. From a marketing perspective, this is highly beneficial.

Compare email marketing, for example, to marketing methods of television commercials. As effective as they are, they still take a bit of luck. The right people need to tune in to the commercial at the right time to get the marketing message. The same is true for most any other form of marketing communication. People have to be in the right place at the right time. This is not as true for email, though.

With email marketing, you target those who are already interested in what you have to offer. For example, you are not wasting your marketing budget on people who may not have any use for your product. Only those who have already shown some level of interest are going to be marketed to. Plus, your email stays in their system until they read it. There is no limit or location issue here since the message is going directly to them.

Email does make sense to use as part of your business's marketing campaign. It is highly effective when you combine it with other resources and tools including:

• Search engine optimization
• Social bookmarking
• Ezine marketing

You also want to be sure you are sending your clients to the best place for them. In other words, you need a well designed website or blog where they can easily gather the information they need. When you combine several of these marketing methods, your internet marketing business is unstoppable.

THE LEGALITIES OF EMAILING

As an Internet marketer you know that spam is something that must be avoided at all costs.

According to Webster, spam is defined as, "a disruptive, especially commercial message posted on a computer network or sent as email."

There are laws in place in the United States, Canada, Australia and throughout Europe which limit the sending of spam. Yet, according to some estimates, up to 80 percent of all messages received are unsolicited. As an Internet marketer, you need to find the fine line between spam and sending email marketing messages.

Laws can impose large fines and commercial organizations that do not follow required laws. Most importantly, they can put you out of business.

To help you to define that line, consider the following.

USE AN OPT IN LIST

An opt in list is one created by you. People agree to allow you to send email messages to them. The process requires that they check a box or otherwise agree to receive messages from you. Once they do agree, their email address can be added to your email campaign. You should not email just anyone with your commercial message.

Opt in lists are relatively easy to create. At first, you can even manage it in your Outlook program. Yet, keeping some form of record of their signature (even the virtual agreement) is important. For this reason, you may want to consider email programs that can help you generate effective opt in lists that help protect your business in the long term.

Opt in lists can capture email addresses in various forms including just on your website or blog, through RSS feeds, through your newsletter and through the ordering process. All are safe options to help protect your business from spam and spam related problems.

PROVIDE A REQUEST OUT SERVICE

Nearly all countries with spam laws require that the email recipient receives some way of removing themselves from your list. To protect yourself from potential problems, be sure your email marketing place always offers a removal link.

If you have an email marketing system, this is very easy to do. Most programs will allow you to offer a personalized message that goes at the very bottom of an email alerting the reader to their ability to remove themselves from your list. The system then handles this fully for you, making it easy for you to keep those who want off, off your list.

DON'T SKIP YOUR CONTACT INFORMATION

In the United States, it is required by law that all commercial solicitations have some form of contact information on them. This is designed to allow those who receive the emails to be able to contact you ask you for removal. Often, all that needs to be provided is your email address or your business's mailing address.

If your area requires the use of this type of solicitation, use it. You do not want to find yourself out of business before you start.

In addition to providing your contacts with this legal requirement, by publishing your company's contact information at the bottom of emails like this, you help show them that your business is, in fact, authentic and this could help them decide to work with you.

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