Email Marketing Mastery Personal Use Ebook With Audio & Video

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These emails are the ones where you really make your money. Well, actually you really make your money when you build a strong relationship with your subscribers, but these promotional emails are where you collect the money.

The secret to writing successful promotional emails is that the better your relationship is with your list, the easier it will be to promote something to them.

If you have built a solid relationship with your subscribers by sending them free content and free gifts that are all high quality and valuable, then you have already created the trust necessary for them to be comfortable clicking through to your sales page and checking out the product you are offering.

If you're sending subscribers to your own product pages, then they will be used to reading your style and personality, but if you're sending them to an affiliate product then you need to tie them into your own credibility in your email.

You see if you're sending them to an affiliate offer created by someone they've never heard of before, you need to put their mind at ease and tell them that they can trust this person as well.

So what you can do to tie in the affiliate offer with your own credibility with your list is by talking about how you have benefited from this product.

Tell them about a problem you were having and how you struggled with this problem for a long time, before you found this product and used it for yourself. The product worked for you, so that's why you want to recommend that same product to your subscribers.

Basically what you're saying is that this product is good enough for you, so it's good enough to share with your subscribers as well.

Remember your subscribers trust you, so if you recommend something, there's a good chance they're going to check it out.

If you're promoting a product you've just created, then tell your subscribers that this is a new product and you want them to check it out.

Keep it short and simple.

Something else you can do if you are promoting a product that isn't new is to qualify the readers first. So you could write something like:

"Do you want to learn how to create high-converting squeeze pages?

Then check this out: "

So you qualify people to ensure that only people who want to learn about this specific lesson will click through, which is going to mean your sales page converts at a much higher rate.

How To Write Feedback Emails

Feedback emails are when you send an email to your subscribers asking for feedback about something specific, and requesting that they actually reply to the email and give you their answers.

It's something most people won't ever do...but it's probably one of the most valuable emails you can send to your list.

A lot of marketers just want their email marketing to be completely automated - they just want to upload emails into their autoresponder and have them go out automatically - and they don't bother to interact with their subscribers much on a personal level.

But when you send feedback emails, you are doing a few important things all at the same time.

First you're finding out what your list wants to learn more about, and when you know that it's easy for you to provide it to them.

You also show them that you a real person who wants and values their feedback.

At the same time if you personally answer their email, that will set you apart from the rest of the marketers online who they don't have a personal connection with.

So you're building a closer relationship with your subscribers when you use feedback emails. It creates an incredible sense of personalization that most marketers don't ever bother with.

After you send your subscribers a feedback email, some of them will reply, what you should do is actually read through the emails.

Make note of some of the more common questions - generally most of the emails will have similar questions. Just list those common questions out in a text document like Notepad. Once you've compiled a list of the common questions, answer them within Notepad.

Then reply back to every email personally. The questions that are common you can just copy and paste your answer within the individual email, but also make sure you answer the rest of their questions as well.

Now if you're thinking that answering each of the emails personally is a waste of time, think again. What you're doing is building a deeper relationship with your subscribers - they are real people -and if they actually reply to your email it means they are the type of person who does what you tell them to do.

They are likely going to be the same people who download your free gifts, who open up and read all of your content emails, and they are also most likely the same people who will buy from you again and again.

So the more you develop the relationship with these people, the more likely they are going to respond to the rest of your emails -including the emails where you are promoting a product.

Remember, all of your emails should be trying to build trust or build credibility. These feedback emails are perfect for you to build trust with subscribers who perhaps didn't completely trust you before -not enough to buy from you anyway - and by you replying to and interacting with them personally, you finally were able to get them to trust you enough to buy from you.

The more trust and the more credibility you build with your list, the more likely they are going to end up buying from you.

So use feedback emails and don't be afraid to respond personally to those emails.

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• Category:Ebooks
• Tags:2014 Ebooks With Audio & Video Personal Use