Email Marketing Made Easy Personal Use Ebook

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Chapter VII: Shocking Email Marketing Case Studies.

Shoe Zone

Shoe Zone is a footwear dealer and wholesaler that has more than 500 stores in the UK (United Kingdom) and Ireland, which deals in shoes at modest prices.

The company wanted to extend and prosper from a digital marketing approach to boost their profits and attain their business objectives with more competitive online retail marketing.

Shoe Zone opted for Pure360 services to cultivate and remodel their biweekly email template with the added features of subject lines and layout. Pure360 also encouraged its social media followers to subscribe to Shoe Zone's newsletter.

Shoe Zone accomplished an ROI of 1000% with increasing sales of 100% year over year. There was a boost in CTR of 15%, website traffic straight from the emails improved by 150% year over year, open rate was increased by 2% and hard bounces were diminished by 0.2%.

Sobieski

Sobieski services Inc. is a part of The Sobieski Group that offers mechanical construction, commercial services, residential services, single and multifamily divisions and plumbing, HVAC, fire protection, alarm and security services.

The company's prime objective was to improve their understanding of digital marketing endeavors as a team. They were using not-segmented emails, non strategic SEO and unyielding CMS in their campaign.

Sobieski used HubSpot SEO built-in tools which boosted their website traffic by 55%. Sobieski started generating quality leads with HubSpot landing pages and inbound marketing. The company used integrated systems to learn the audience's demeanor and used lead intelligence to nurture leads.

Sobieski achieved great results, there was a 33% decrease in PPC spend, paying customers were increased 2 times, and online revenue was boosted by 125%.

Craghoppers

Craghoppers is a British exterior attire manufacturer and dealer that was established in Bately, West Yorkshire. The travel clothing

company delivered two catalogues per year - Spring/Summer and Autumn/Winter. The goal of Craghoppers was to accomplish a positive outcome from cart abandonment.

Craghoppers associated with Redeye's powerful tagging structure to classify the features 0f products that customers had included in their cart before relinquishing the purchase.

Redeye sent two emails to Craghoppers abandoned customers - one was after 24 hours and the second was three days after abandoning the cart. The agency utilized numerous unique email layouts based on their previous purchases and interest with adaptable content.

Craghoppers obtained a return of investment (ROI) of 711% and recaptured profits from 56% of the existing audience that abandoned a purchase, with an increment of 30% in email click rate. Of emails sent, 10% brought in sales.

Bags ETC

Bags ETC is a series of suitcase and handbag outlets in the United Kingdom and Ireland whose products follow the latest trends and novelty with high prices. open rate and click from mobile recipients to generate revenue.

The company partnered with Genie Goals advertising agency, which is a specialist in PPC and email marketing campaigns. Genie Goals decided to cultivate mobile optimized email layouts. They moved to a single column layout, created an adaptable logo design, unnecessary content was eliminated and Calls-to-action were made easier to get clicks.

Mobile responsive email layout worked great, and assisted Bags ETC to achieve 1151% growth in mobile transaction, and mobile revenue grew 850%.

Mango Bikes

Mango Bikes was founded by Ben and Jezz in 2012 with an objective to assemble and sell high quality and stylish bikes at competitive prices.

The aim of the company was to increase sales by motivating customers who have bought a bike in the earlier years to upgrade or purchase add-ons.

Mango Bikes contacted Toinfinity, a digital marketing agency that assists businesses in increasing their online capability. Toinfinity established a reengagement campaign with a focused message noting the 'Birthday' of a bike by refining the customers' data by their purchasing date.

The content and copy of the emails appealed the to customers celebrating the anniversary of their bike's purchase by discounting their Mango Bike's accessories or upgraded peripherals.

The email open rate was increased 56% with the subject line “Your Mango is 1 year old! Say Happy Birthday with 10% off'. The email campaign improved 3 times to a 22% click-to-open-rate. Mango Bikes attained a 2337% Return on investment.

ITV Studios

ITV Studios is a television production company situated in London and owned by the British TV broadcaster ITV, plc. Attracting the right viewer demographics is why ITV Studios relies heavily on email to boost enthusiasm among the buyers.

The objective of ITV studios was to boost their program sale with an imaginative email. The company used dotmailer as their automation tools and utilized the precise targeting which was a seamless and integrated operation. They collected data from the audience that was viewing the trailers and similar kinds of programs and targeted the prospective customers.

ITV Studios website relaunched an email campaign and the results were amazing, 58% more visitors came on the launch day, Total visits were boosted by 163% and webpage visits were increased by 22%.

Sundance Catalog

Sundance catalog is a multichannel dealer which specializes in different varieties of collections such as attire, jewelry, home decor and other items.

The objective of the company was to boost their moderate order value and email click through rate; employ new subscribers to improve brand awareness and trust; enhance subscriber communication with brands and increase webpage visits.

Sundance Catalog worked with Experian CheetahMail to design customercentric email for good results. They added inducement into their welcome email. To enhance the deliverability and engagement via email, they utilized Real-time welcome emails for the customers who signed up via their home page and daily welcome emails for the customers who signed up via the checkout page.

For the daily welcome email, their transaction rate increased 11 times and revenue per email grew 19 times. The real-time welcome email enhanced their Click- through-rate 2 times and revenue per email 2 times higher.

The Motley Fool UK

The Motley Fool UK is among the country's well-known financial companies that is devoted to establishing the world's best investment association. Email is an important aspect of their business helping to achieve nearly one third of their UK revenue.

The prime objective of The Motley Fool UK was to enhance their customer retention, relevancy and deliverability. The company opted for StrongView to build engagement and fulfill their business need.

StrongView eliminated thousands of email addresses which were worthless and not responded from in a long time, and generated a fresh list of active users. The deliverability, real time reporting, segmented audience, unique and informative content helped the company.

As a result, the deliverability rates were boosted from around 85% to 99% and real time visibility of mailing was 100%. Email drove more than 30% of the company's revenue.

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