Email Marketing Made Easy Give Away Rights Ebook

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Chapter 5: Make Great Headlines

Synopsis

If you want to have a successful email marketing business it will be crucial that you learn how to create eye catching headlines. Headlines are every important because they are the first thing that someone will see on your email and may possible be the last if it is not made well.

Headlines can be thought of as your first impression for those who you are trying to get to subscribe to your email marketing list. Poorly put together headlines that lack in effort will not produce the results that you desire. If people think that you will not put forth enough effort to produce a good headline they will surely not think that your product will be of any worth.

Making an effective headline is really not as complicated as it may seem. That is probably a good thing since it is so important when it comes to email marketing. All you need to make an effective headline is the know how as well as the willingness to be creative and put effort in to what you are doing.

The following chapter will go over the basics of creating effective headlines and will provide you with some tips that should help you to create headlines that will surely grow your mailing list and get people interested in what you are marketing.

Effective Headlines

Email marketing can be a very effective form of marketing. The thing is, in order for you to generate income from email marketing you will have to get people to open your emails. There is no way people will ever know about the product you are marketing if they do not ever open your emails. This is where an effective eye catching email headline or subject line comes into play.

Creating effective headlines and subject lines is really not all that difficult. Studies show that emails with catchy headlines are far more likely to get opened than those that do not. As stated before, it is extremely important that you get your emails opened if you plan on being a success as an email marketer.

The following are some tips that you should consider when you put together your next email headline or subject line.

Why Should the Customer Care?

One thing that is very important for you to ask yourself when making headlines is, why should the customer care? When you ask yourself this question you are much more likely to devise an email headline that will make the email seem appealing to the customer and make them much more likely to open the email.

Use the Right Action Words

Using the right action words can dramatically increase the amount of emails that you get opened during your marketing campaign. For example, when you are creating your headlines you should try and include words such as win or free. This will bring in many more potential customers.

Short and Sweet

Just as with the email content itself, you want to keep the headline short and sweet. Get straight to the point with it. Email headlines that are too long in length will get looked over in most cases and will go straight to the trash box.

Keywords

Keywords are very important and should always be included in your email headlines. Make sure that your keywords are relevant to what you are marketing. Also, make sure that your keywords offer the reader important upfront information about what you are marketing. This will catch their interest which will lead to more people opening your emails.

Know How to Express Urgency

Knowing how to lay out your text to emphasize urgency is very important for an effective email marketing campaign. You need to learn how and when to use caps locks to emphasize when something is urgent and to catch the reader of the eye. You must be careful when doing this though because too much of it can appear sloppy and not well put together.

Remain Professional

One common mistake that a lot of email marketers make is trying to come across more as a friend than a business person. This is not a good idea. While it is important to learn how to speak to people in a way that will make them feel comfortable, it is important that you always maintain a professional image. Therefore, you always want to make sure that you are a professional seeking business opportunities and not someone looking for a new best friend.

Creating effective headlines for your emails will surely be no problem for you if you make sure that you try and incorporate some of these strategies when you make them. Just think about what would catch your eye and make you interested in opening an email. Think of times in the past when you were persuaded into opening marketing emails. What made you open those emails? Now that you have thought about it, try and incorporate some of their ideas into your own headlines.

Chapter 6: Be Tuned in to Your Subscribers

Synopsis

It is important that you are tuned in to your subscribers when you are an email marketer. This reason for this is the fact that without your subscribers, your email marketing business will surely fail. I do not think that there is a single person in this world who sets out to do something with the intention of failing, and I am sure you do not either.

There are many different ways that you can stay in touch with your subscribers and make sure that you are meeting their expectations and that all of their desires are being fulfilled. It is important that you use every way possible to stay tuned in to your subscribers and keep them happy at all times.

The following chapter will go over the importance of staying tuned in to your email subscribers and will provide you with some tips and tricks that should give you some good ideas of how to do so.

Stay Connected

As mentioned before earlier in this book, it is extremely important to develop a good rapport with people who are on your email marketing list. These people can choose to ask to be removed from your list at any time they please and if they are removed it can be very damaging to your business.

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