Email Marketing Excellence Gold Personal Use Ebook With Audio & Video

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So make sure then that your blog content is as exciting and interesting as your website content and try to think of it as its own service or product that could stand alone if necessary.

Once your mailing list becomes a product or a service, people will feel they’re getting a good deal by being able to download it for free and you’ll be able to more easily promote its highlights.

For instance, why not make your mailing list into an email course? You can create a course very easily using an autoresponder and you can make sure that you have a sales funnel at the end of the sequence.
Likewise, you could make your mailing list into an e-zine. This is basically a newsletter in PDF form but much longer - including full articles, beautiful images and professional formatting. Simply show people images of this e-zine and explain what’s in it and they’ll a) really want to subscribe to your mailing list and b) be excited to open each new message.

You can also give your mailing list inherent value in other ways. How about entering every one of your subscribers into a prize draw for instance? This way, they’ll have to open each message in order to find out if they’ve won and they’ll have a good reason to subscribe. Or alternatively, you could give away the occasional free gift. Instead of only giving away eBooks as incentives when you try to get people to sign up, this would mean that you occasionally send through PDFs and reports without reason or warning. This then means you can write in the subject heading that your email contains a free gift and you can attach a PDF. That way, people who maybe have stopped opening or looking out for your messages will notice that this one has something free and be much more likely to want to click and open it. At the same time, giving away things for free without saying that you’re going to is an excellent way to impress your readers and to generate good will. This is what you call ‘over-delivering’ – where you provide more value than you promise and thereby exceed expectations. This is a great strategy that lots of businesses could stand to benefit from.

Even if you do decide to make your emails more conventional as straightforward ‘newsletters’, it’s still important to make sure that you find ways to make them interesting and unique and to keep bringing people back and you still need to deliver great quality. Give your readers something that you’re not offering to your regular site visitors by going into your topics in a bit more depth or adding some extra content. Then go ahead and curate the content on your own website and from the industry/niche for their convenience.

If you’re really clever and you’re selling a product, you may even be able to get people excited to read about that product. If you do this, then your messages can be more conventionally ‘marketing-oriented’ while still getting people excited and delivering value.

• File Size:239,996 KB
• License: Personal Use
• Category:Ebooks
• Tags:2016 Ebooks With Audio & Video Personal Use