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AFTER GATHERING EMAIL ADDRESSES TO BE IN YOUR MAILING LIST, IT IS TIME TO START THINKING ABOUT THE EMAIL MESSAGE. THIS PART OF THE JOB IS DEFINITELY CHALLENGING SINCE YOU HAVE TO BE EFFECTIVE TO BE SURE THAT YOUR NEXT MESSAGE WILL BE VIEWED AS WELL. YOU HAVE A CHOICE BETWEEN SENDING AN ALL-TEXT EMAIL OR AN HTML ONE, WHICH ONLY GETS THROUGH EMAIL MARKETING SOFTWARE SERVICES.
IN CASE OF AN ALL-TEXT EMAIL, YOU CAN HAVE IT DONE AND SEND OUT THROUGH YOUR FREE EMAIL SERVICE PROVIDER. SINCE IT IS AN ALL-TEXT ONE, YOU NEED TO BE POWERFUL WITH THE WORDS THAT YOU USE. YOU CANNOT BE TENTATIVE OR BORING WITH LENGTHY TEXTS THAT ALL SAY THE SAME THINGS. IT IS IMPORTANT FOR ALLTEXT MESSAGES THAT THEY ARE STRAIGHTFORWARD AND LETS OUT THE MAIN IDEA IN THE FIRST TWO SENTENCES. YOU DEFINITELY HAVE TO BE SKILLFUL WITH WORDS WHEN DOING AN ALL-TEXT EMAIL BECAUSE IT IS ALL THAT YOU HAVE THERE. AND OH, DON’T FORGET THE LINKS. LINKING THROUGH YOUR WEBSITE OR ANY OTHER SITE THAT WOULD GIVE THE RECIPIENTS OF YOUR EMAIL MORE INFORMATION ABOUT YOUR MESSAGE IS IMPORTANT. YOU SEE, THE EMAIL MESSAGE IS BUT A STEPPING STONE TOWARDS WHAT YOU ARE TRULY INCLINED TO DO, WHICH IS TO SELL YOUR PRODUCT OR SERVICE. YOUR EMAIL RECIPIENTS HAVE TO GO SOMEWHERE TO DELIVER THE RESULTS THAT YOU WANTED.
ALL-TEXT EMAILS REQUIRE LESS EFFORT. THEY ARE MUCH EASIER TO MAKE AS OPPOSED TO THE HTML KIND. WITH ENOUGH CREATIVITY, YOU CAN CREATE AN ALL-TEXT EMAIL THAT COULD MAKE AN IMPACT TO YOUR SUBSCRIBERS. THEY ARE ALSO VERY CHEAP TO GET THROUGH THE TARGET MARKET. SINCE THEY ARE LAID OUT THAT SIMPLE, YOU CAN SIMPLY USE A FREE EMAIL SERVICE PROVIDER TO SEND THEM.
YOU CANNOT MAKE USE OF GRAPHICS WITH ALL-TEXT EMAILS. REMEMBER THAT YOU ARE LIMITED AS TO WHAT YOUR SERVICE PROVIDER CAN GIVE OUT AND THAT WOULD BE A FEW VERSIONS OF TEXT APPEARANCES AND SOME SMILEYS. YOU CANNOT BE TOO AMBITIOUS WITH YOUR LAYOUT WHEN YOU ARE DOING AN ALL-TEXT EMAIL.
ANOTHER DOWNSIDE TO AN ALL-TEXT EMAIL IS THAT IT HAS A LESSER CHANCE OF GETTING VIEWED SINCE IT MOST LIKELY ENDS UP AT THE BULK FOLDER. SENDING OUT ALL-TEXT EMAILS REPETITIVELY FROM THE SAME SERVICE PROVIDER COULD ALSO GET YOU NOTICED AND BE ACCUSED OF SPAMMING. THAT IS WHY YOU MUST NOT ABUSE THIS OPTION AT ANY GIVEN TIME.
THEN, THERE ARE THE HTML EMAILS, WHICH ARE COMPLETE WITH TEXT AND GRAPHICS. THIS KIND COMES IN MAGAZINE-TYPE WITH ALL THE ELABORATE CREATIVE CONCEPTS AND IDEAS FILLING IN A PAGE. HTML EMAILS LOOK LIKE A PAGE OFF A WEBSITE AND COULD HAVE THE SAME EFFECT AND IMPACT AS ONE HAS. THEN AGAIN, THE CREATIVE MIND THAT WILL DO THE EMAIL MUST BE AT ITS BEST CONDITION TO MAKE THE MOST ENTICING, MOST INTERESTING, AND MOST EFFECTIVE EMAIL MESSAGE. DOING AN HTML EMAIL IS ALSO EASY. YOU CAN ALWAYS USE SOME HELP FROM REGULAR, EVERYDAY PROGRAMS SUCH AS MICROSOFT WORD TO DO THE TRICK FOR YOU.
SOME IMAGES OR GRAPHICS IN HTML EMAILS DON’T LOAD AND THAT MAKES THEM LOOK SPAM. THAT IS ONE OF THE DRAWBACKS OF USING SUCH AN ALTERNATIVE. THEY ARE ALSO MUCH EXPENSIVE TO PRODUCE SINCE THEY CANNOT BE PLACED THROUGH A FREE EMAIL SERVICE. YOU HAVE TO AVAIL OF AN E-MAIL SOFTWARE TO GET THEM TO YOUR SUBSCRIBERS.
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- License: Master Resell Rights
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