Email Marketing Blueprint Mrr Ebook

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When it comes to boosting your email open rates, you are competing for the attention of your readers. And even if the competition was minor, you still need to give the reader a compelling reason to open your email instead of deleting it with the rest of the unimportant emails.

Email marketing, like everything else, is a numbers game. And there are ways to increase your email open rates. It can never be 100% - even personal emails get lost or deleted by mistake, and all the more with commercial emails. So the only variable you are in control is to boost your email open rates so as many subscribers in your list opens it as possible.

Let’s start with the email subject line since it’s the ‘make or break’ impression. The rule of thumb is to keep the length of the subject line anywhere in between 25 and 45 characters long. Anything longer than 50 characters and you might experience a drop in your open rates! Because people use different email clients or programs, and depending on what they are using they can read only so many characters per line. Thus the safest thing to do is keep it under 45 characters.

Another open rate killer is CAPITALIZING ALL YOUR LETTERS. Online, it comes across as if it’s shouting and therefore it’s treated as rude and obnoxious. Second, it’s harder to read. For example, compare these two email subject lines:

WHY I LOVE MINI LAUNCHES… and Why I love mini launches… Note that the capitalized subject line is harder to read than the other.

Another danger is overusing the word “FREE”. Modern spam filters recognize FREE as one of the many common spam words and it’s easy to rake up negative scores that might result in your email getting filtered to spam or bulk folders. Even if not for that reason, you will foster a ‘freebie seeker’ relationship with your subscribers which is another problem you don’t want to have as a marketer.

So in the event you’re giving something away for free, I recommend using other synonyms like: zero cost, no cost, on the house, and no strings attached.

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