Email Marketing 30 Made Easy Personal Use Ebook

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Introduction:

Welcome to the latest and very easy to apply “Email Marketing 3.0” Training, designed to take you by the hand and walk you through the process of getting the most out of Email Marketing, for your business. I’m very excited to have you here, and I know that this will be very helpful for you.

This exclusive training will show you step?by?step, topic by topic, and tool by tool, what you need to know to dominate Email Marketing, in the easiest way possible, using the most effective tools and in the shortest time ever. Thi training is comprised of 20 chapters organized into 4 sections. This is exactly what you are going to learn:

Section 1: Email Marketing Basics In Chapters 1 through 4, we’ll talk about:

- What Is Email All About?
- What Is Email Marketing?
- How Can Email Marketing Help Your Business?
- Shocking Email Marketing Facts To Consider

Section 2: Email Marketing – Step by Step
In Chapters 5 through 10, we’ll talk about:

- Finding The Right Email Marketing Tool
- The Anatomy Of A Marketing Email
- Creating A Lead Magnet
- Setting Up Your First Email Marketing Campaign
- Setting Up A Squeeze Page
- Sending Traffic To Your Squeeze Page

Section 3: Advanced Email Marketing Strategies
In Chapters 11 through 16, we’ll talk about:

- Setting Up Newsletters And Autoresponders
- Setting Up An Email Contest Campaign
- Using Segmentation To Persuade Hard?To?Get Leads
- Collecting High?Quality Contact Data
- Crazy Simple Tricks To Double Your Open Rates
- Advanced Email Marketing Tactics That Work Today

Section 4: Additional Tips to consider
In Chapters 17 through 20, we’ll talk about:

- Do's and Don'ts
- Premium tools and Services to consider
- Shocking Case Studies
- Frequently Asked Questions

Well, it’s time for you to start getting the most out of Email Marketing on behalf of your Business.

I know you'll love this training.

Section 1

Email Marketing Basics

Technology has taken such incredible leaps of advancement that it is easy to forget how it was not so many years ago. Even with the advent of smartphones, laptops and wireless internet, we all tend to forget that the internet was designed to give us a different means of communication. Because when the internet was born, it was basically only used to send brief electronic messages between work colleagues in an enclosed facility, but you get the idea. Before that was possible, people who were apart by circumstances and distance could communicate with each other with written correspondence sent through postal offices.

But physical mail has its obvious limitations, so one of the first things devised by internet pioneers was electronic mail, or email for short.

So, What Is Email, And How Does It Work?

Email is simply written communication exchanged by two or more users across a digital network. More specifically, it is an electronic message that can contain text, images, and other types of attachments such as documents, and which is sent through a connected network to a person or a group of people.

Email works by using a program that manages the data in a message and saves it to a server, from where the messages are sent and received as well. Most people nowadays though use online email services such as “Outlook” and “Gmail”, which allows them to design and send their emails the easiest way possible, without having to worry about server maintenance and other technically complicated stuff.

What Are The Parts Of An Email?

- The Address: An Email address is the equivalent of the physical address where mail is sent. It starts with a username, which is followed by the “@” symbol, which works as a divider between the username and the domain name, which goes at the end of the address.
- The “To” Field: This is where the recipient address goes.
- The “From” Field: This is where the sender address goes.
- The Message Body: This is where the actual message is written, and
where the images and attachments are added.

What Are The Advantages Of Email?

- It’s Free!
- It’s instant no matter the distance!
- It can include text, images, video, music, links and documents
- It’s environmentally friendly
Did You Know?

- The first email was sent in 1971 by Ray Tomlinson to himself as a test email.

- By 1996 more electronic than postal mail was being sent.

Now that you have a better understanding of what email actually is, let’s take a look at our topic at hand in the following chapter. See you there!

Chapter 2: What is Email Marketing?

Hey there everyone! If you are reading this chapter, it is because you are either an online marketer or are already familiar with the online marketing world to an extent.

What’s more, we can already tell that you know that you can grow your business online if you put in the effort, and part of that effort is learning as much as you can before you leap into action. Unlike what the majority of people believe, online marketing is not a buzzword used to describe a passing get?rich?quick craze. It is a legitimate branch of marketing that uses online means to build brand awareness with the ultimate goal of turning a new business into a profitable venture. And it so happens that one of the most efficient ways to market to an online audience is through email. It is so efficient in fact that it has become its own online marketing method, and it has been aptly dubbed “Email Marketing” since the earlier days of the internet.

So just as the title implies, email marketing is the use of email to promote a business, a product, a service, and anything in between. It can be understood in simpler terms as the online equivalent of “direct mail”, which is how companies contact people directly to promote their stuff, just that instead of using the postal service to get in touch with leads and potential clients they use electronic mail.

Now, there is a growing differentiation between how direct mail works and how email marketing works thanks to the advent of content marketing. Whereas “direct mail” is used to send bulk business or advertising letters to people in a geographical segment, marketing emails are sent to people according to personalized targeting criteria that includes gender, locations, language, interests, professions, and so on.

What this means is that, contrary to direct mail, marketing emails are designed to develop a relationship with potential clients before they are used to convert potential clients into active customers.

That is why the majority of direct mail is sent straight to the dumpster instead of being read, and that is also why most marketers never truly learn how to create successful email marketing campaigns: because they are trying to emulate direct mail!

Why Is Email Marketing Better Then?

Email marketing is better than direct mail and almost double as effective as any other form of online marketing because it is an instant and more personal way of offering value to potential customers.

And the simple reason why email marketing is so effective is because it allows marketers to include their products at the center of their email content. That is, that they can send informative emails that provide value to their customers and use them to promote their products or services in a subtle but very effective way.

What most marketers find tough to master is how to craft and send personalized marketing emails that don’t end up in the spam folder, and in this training we are going to teach you all about it!

So, follow us to our next chapter so we can tell you what are the most relevant benefits of using email marketing to grow your business. Tune in!

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