Email Marketing 101 Mrr Ebook

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There are a variety of different formats that email programs will allow these days, but for the most part people use three main formats for ezines. Most ezines are available as HTML, however there are still some that only allow text messages to go through. The good news is that these are few and far between these days.

An ezine that is HTML should be compatible and they are much more professional looking. They do not have any special formatting requirements and your newsletter will be displayed similar to that of a website in your subscriber’s email program. It is a good idea to have the newsletter in both HTML and text in case there are subscribers who are unable to open HTML or may have problems with it.

The great thing about HTML is that you can use color and graphics with easy. However, it is a good idea to ensure that graphics are condensed well and there are not too many. Some email programs restrict the downloading of images because they can harbor viruses. Also, too many graphics make it difficult and timely to download. Prior to sending your newsletter, it’s a good idea to test it out and ensure compatibility.

You also have the option of using text email messages that offer a link to a PDF version of your newsletter. This format is rarely used because it is an extra step to click on and download the PDF and many people do not have the time, nor are they willing, to take that extra step.

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• License: Master Resell Rights
• Category:Ebooks
• Tags:2007 Ebooks Master Resale Rights