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Free Stuff

Incentives online are a good way to get subscribers, but offline freebies can also be a great incentive. For example, a local gym might allow you to pass out free bottles of water that have been re-labeled with your marketing material that have your URL on them.

Yes, it will cost you a bit of money to buy these incentives, but if you’re in a highly targeted area and you buy in bulk, they shouldn’t cost you all that much compared to the cost of acquisition for your typical email subscriber. Here are some ideas of free items you could give out:

Pens

Bottles of water

Magnets

Stickers

Just be sure to tailor the items you give out to your target market, as well as to the location in which you’re handing them out. (For example, hand out water bottles at gyms or the beach, and hand out pens at schools, libraries, and office complexes.)

Free Sources

There are actually places you can advertise for free if you know where to look. Sure, some of them may not be as targeted as you might hope. However, the fact that they are free means you don’t have to worry about this, as your only expense will be a flyer or business card (which you should already have for use with some other methods) or a little time.

Local Saver Papers

Most locales have a saver paper that is full of local ads and coupons. This could be called something like:

The Thrifty Nickel

The Thrifty Saver

The Budget Saver

You get the idea. These local papers can be a goldmine of free or very low cost ads, and if your product even remotely has mass appeal, they can be a great source of free leads. This is especially true if you have a great squeeze page and offer.

Online Classified Ads

Sites like Craigslist can be a good fit, especially if your product can fit into one of their categories and you can keep from having your ad marked as spam by users.

Be sure to include something like “free report” in your title so that people don’t feel misled by your ad. This will draw more negative attention to you. Don’t give people a reason to report you.

You can try putting your ad into “free” under the “ for sale” section if you don’t find that your niche fits elsewhere.

If you’d like the offline version of this, simply place ads in your local newspaper.

Bookstores

You’ll need to get permission for this one. Otherwise, you could end up getting banned from your local bookstore, which is no fun for anyone.

But you can get postcard-sized or bookmark-sized ads printed that you can slip inside books that relate to your target market. Just slip the ad inside the front cover of the book. Not only will the eventual buyer see your ad, but potentially dozens of browsers as well.

Hotels

If you have a product that has mass appeal, hotels and motels can be a great source of subscribers. This is especially true if your product would appeal to travelers.

The best place to locate your ad is inside the nightstand drawer or on the desk inside each room, however you’ll definitely need permission for this from the hotel’s manager.

You could also slip ads under the door or leave them on the counter in the lobby. You should also get permission for this, but I’ve noticed a lot of people don’t bother.

Restrooms

This is also for products that have wide appeal, however you could also target establishments that might cater to your target market. For example, if you target young women, restrooms in clothing stores and shopping malls might be a good fit.

To make use of restrooms, simply leave a handful of your marketing material on the counter, ideally a good distance away from the sinks so it isn’t destroyed by water.

Business Cards

Never overlook the power of a simple business card. It may seem old-fashioned, but a business card can be an incredibly powerful marketing tool and it can work more often than you think.

How many times have you met someone new, or even talked to someone you haven’t seen in years, and they asked what you do for a living? If you’re a fairly social person, this probably happens now and then. If not, you could always start a conversation with random people you meet and ask what they do, which will almost always get them to ask you in return.

Boom! Business card!

Simply mention you sell your fitness DVD (or whatever else) and hand them a business card. Remind them that if they aren’t interested, you’d be very grateful if they’d pass your business card onto anyone they know who might be. You never know when you might meet someone who is interested themselves or might even know multiple people who would be!

As a bonus, business cards are handy for placing here and there. You can pin one on bulletin boards, leave one on bathroom counters, slip them into books, and even put stacks on counters anywhere you might find someone who is interested.

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