Email List Building Gold MRR Ebook

Sample Content Preview

Introduction

If you have been around for any length of time online, you have probably heard the phrase, “the money is in the list.” This refers to the idea that the key to profitability with email marketing is having your own subscriber list that buys from you. With your own list, you can email to them regularly and have them purchase your offers, whether they are your own products or products you are an affiliate of.

Of course, having success with email marketing involves more than just emailing your list repeatedly with offers- in fact, that’s a good way to get them to unsubscribe from your list and possibly even file complaints with your Internet service provider (ISP), which can lead to greater restrictions on your ability to email your list.

Thus, there are certain rules and guidelines you should follow if you plan on being successful with email marketing. Done properly, email marketing can be a very lucrative marketing vehicle for your business, your brand, and your reputation. This ebook will show you the proper way to begin building your list, forming a relationship with them, and getting them to trust you so that they will be likelier to purchase products and services you recommend to them. It will also show you what you should avoid so that you don’t damage your reputation with them and make them want to leave your list and even complain to your ISP.

Begin With The End In Mind

A key mistake many beginner and intermediate Internet marketers make when they dive into email marketing is that they go in with the wrong mindset. The mindset many of them will go in with is, “I’ll email my list repeatedly and make plenty of sales.” It’s likely they have subscribed to some email marketers’ lists who spread this way of thinking in order for their subscribers to purchase from them.

Truth be told, if you go into email marketing with the mindset that you can repeatedly email your list numerous times over the course of a few days or even hours, you are essentially dooming yourself to failure in email marketing before you even start. Despite what you may have heard or even seen from some Internet marketers, repeatedly emailing your list the same offers over and over again is only going to lead to them NOT buying from you, unsubscribing from your list, and even potentially reporting you to your ISP for harassment and abuse of email. That will certainly damage your business, brand, and reputation, and it will not be easy to recover from such damage, if it’s even possible. Thus, it’s best you NEVER have that mindset to begin with.

The mindset you should have when it comes to email marketing is not the profitability you can gain from it, but rather the value you can bring to your subscribers. This includes the ability to know them and help them wherever possible.

A popular word that is being spread in the business world today is “engagement.” Engagement is the connection you make with your subscribers and customers, showing that you understand them and providing them with what they need and want to buy. Engagement is a big key to being successful with email marketing because your subscribers have to learn more about who you are, what you stand for, and why they should learn to trust you and your recommendations so that they will purchase from you.

Virtually no one is going to buy from a shady dealer, retailer, or business. This also holds true in online marketing as well. If people can’t learn to trust you because of shady business practices, your email marketing efforts will go for naught, leading to little to no profit and a negative reputation.

This is why your mindset from the very beginning of your email marketing career has to be what you can do for your subscribers and customers, NOT how much profit you can get from them and relentlessly emailing them in order to obtain that profit. Have the right mindset from the beginning, and you can certainly earn a great deal from email marketing in the long term, not to mention create a positive reputation for your brand, your business, and yourself.

Choose Your Autoresponder Service

An autoresponder is a type of computer program that automatically answers emails that are sent to it. Internet marketers will use these to send out pre-set email messages when an Internet user inputs their contact information, including their email address, into an opt-in form on the marketer’s website. When the user does this, he/she will get pre-set email messages welcoming the user to the marketer’s opt-in list, providing a link to a free gift or an attached file of the gift itself, and information on what the user can expect to receive from the marketer in terms of future email messages sent to the user’s email address.
You can see why an autoresponder is so important to an email marketer. If the marketer had to manually contact every person who signs up for his/her list, the marketer would have to be at his/her computer 24 hours a day, 7 days a week, just to ensure he/she sent out welcome messages and gifts to every user who opted onto his/her list. Obviously, the marketer would not get anything else done, and his/her business would fail.

As for getting an autoresponder, there are two ways to accomplish this. The first way is to host the autoresponder on one’s own server and use his/her Web hosting provider to send the messages. This is often done via a WordPress plugin or some other software program or script that allows you to run your own autoresponder on your own Web hosting server.

This method can be done, but it’s not always easy to install the plugin or script needed to make it run correctly. Thus, only those who are versed in installing scripts and/or plugins should even consider this option.

Even if you can correctly install the script or plugin onto your server, this is often not the best way to have your own autoresponder, as there are pitfalls with this method. One pitfall is that if you send out too many emails at one time, your Web hosting provider may throttle your loading page speed and may even flag your Web hosting account because you are using too many of their hosting sources to send out the messages. Thus, you can only send out so many emails in a specific period of time, which can be detrimental if you have a large email list and/or gain a large number of subscribers in a short period of time.
The other major pitfall with having your own autoresponder via script or plugin on your own server is that you often can’t do double opt-in confirmation. Double opt-in confirmation essentially means double-checking that your subscriber really wants to be on your list and wasn’t subscribed by accident or without his/her consent- more on this will be discussed in a later chapter.

With these pitfalls, most Internet marketers prefer to sign up to an autoresponder service with the resources to ensure that they can send out multiple messages to multiple subscribers at one time without getting their loading speed throttled or their account flagged. These autoresponder services also enable double opt-ins (in fact, many service now require double opt-ins for compliance with various laws, such as the CAN-SPAM act).

Suffice it to say, having a good autoresponder service is essential to building a responsive email list and being successful at email marketing. Fortunately, there are many quality autoresponder services available for you to choose from. We will go over some of your options below.

AWeber

AWeber was one of the earliest email autoresponder companies, getting its start back in 1998. They serve over 100,000 small businesses and entrepreneurs in their email marketing campaigns. They offer pricing plans from as low as $19 per month for up to 500 email subscribers up to a select price quote for email marketing lists larger than 25,000 subscribers. You can try a 30-day free trial and get all of their features, including unlimited emails, automation, segmentation, and more from day one.

GetResponse

GetResponse was another early email autoresponder company, having been in business for over 15 years. The company serves over 350,000 customers in 21 different languages. They have offices in the US, Canada, Malaysia, Poland, India, and Russia, employing more than 300 professionals.

They have four main plans, beginning with their Email plan that allows for an email marketing list of up to 1,000 subscribers that you can send unlimited emails to for $15 per month. Their highest plan is their Enterprise plan that allows for an email marketing list of over 10,000-100,000+ subscribers that you can send unlimited emails to beginning at $999 per month. If you pay upfront for 12 months, you can save 15% off of the monthly rate; if you pay upfront for 36 months, you can save 30% off of the monthly rate. You can also sign up for a 1-month trial to give them a test drive to find out if GetResponse is your best choice.

• License: Master Resell Rights
• Category:Ebooks
• Tags:2017 Ebooks Master Resale Rights