Email Copy Blueprint Personal Use Ebook

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Section 3: 9 Email Marketing Hacks That Will Skyrocket Your Profits Beyond What You Thought Possible

In Section 2 you learned the exact blueprint that will allow you to easily create highly effective email campaigns in any niche.

I want to top this off with some of the best email marketing hacks out there. Ideas that will allow your emails to stand out from the crowd and attract the kind of response you are looking for.

Without further ado, here they are.

Hack #1: Get Your Email Subject Lines Out of the Dreaded "Valley of Death"

In a study, email marketing company Adestra tracked results from 900 million emails.

They came to the somewhat surprising conclusion that emails with subject line lengths of 60 to 70 characters showed no increase in open rates or clickthroughs compared to other subject line lengths.

This zone is the "valley of death" of email subject lines.

Further, they saw that subject lines of lengths 49 characters and below were very good at inducing people to open emails.

While lengths of 70 characters and up proved very effective at increasing engagement and clickthroughs.

If you remember, President Barack Obama's email fundraising campaigns for the 2012 elections saw some very short subject lines like "Wow" and "Hey". These emails saw tremendous open rates and were among the more successful campaign subject lines.

Adestra's study suggests that if you want to raise awareness of yourself or your brand, use short subject lines. Below 49 characters.

In fact, the company found that subject lines with lengths below 10 characters had open rates of 58%!

On the other hand, if you want to increase engagement with the email content and boost clickthrough rates, use longer subject lines. 70 characters and up.

Whatever you do, it's a great idea to avoid the "death valley" zone of 60 to 70 characters. Both open rates and clickthrough rates suffer in that zone.

Remember, this data is from a study of 900 million emails. That sort of sample size has got to have some real statistical validity. This is not your typical "marketing guru" spouting something he dreamed up the previous night.

Hack #2: Personalize Your Emails

Don't you love it when you receive an email from a "corporate"? Something that screams "Hey you, you are just one of 10 million I am sending this message to!"

Of course, many large corporations do use the art of personalization wonderfully well. And their emails actually read as if it was written just for you.

Some email marketers in the IM (Internet marketing) world do this very well too.

So what's the secret?

It's pretty simple, really.

You see, when writing an email that is to be broadcast to a list, we tend to picture a group of people in our minds that we are writing to. Often, a big group.

This affects the "voice" we use.

Think about it. What tone of voice, choice of words, loudness do we use when having a one-on-one conversation with a close friend? Now compare that with the tone of voice, words and voice volume we would use if we were speaking to a group of people.

Very different, aren't they?

This is true even if we wanted to convey the exact same message in both situations.

Speaking to a group of any sort just changes our voice.

This works with written words too, not just spoken words. That's what adversely affects our email messages.

The workaround is easy. Picture in your mind one single subscriber on your list. An ideal subscriber. Someone who you like and want on your list.

And write to that one single person.

Do NOT write to a group.

This one hack will make your emails smell and feel personal.

Try it out today.

Hack #3: Less Is More Profitable

Keep sentences short.

Replace commas with full stops. Start a new sentence where you would normally use a comma.

Do the same with "and" and "or" wherever possible.

Why?

Short sentences are punchier. They retain attention better. Especially when reading email. Because folks often read email while in multi-tasking mode.

Having said that, sprinkle in a few longer sentences as well. Just take care to avoid rambling on needlessly.

These longer sentences help build variety. And keep prospects engaged.

In the same vein, keep paragraphs short too. At just 2 or 3 sentences per paragraph. Max 4 lines.

This improves readability like crazy. Try reading a big block of text on-screen. Daunting, isn't it?

Vary paragraph sizes to keep the reader's attention.

Why this emphasis of short structures?

It's because of something we have known since the 1990s.

People do not read pages online. They SKIM through them instead.

And for skimmers, short sentences and paragraphs are a big plus. It helps them get the message easier and quicker. That's why this hack works so well.

Hack #4: Of Mobile Phones and Email Subject Lines

You already know that emails that are not optimized for mobile look funky on mobile devices. Which of course, costs you sales and profits.

But there's something else happening too.

Mail readers on mobiles chop off email subject lines! So your well thought out, hard hitting email subject line falls flat on its face for the mobile subscriber.

Only the first 4 or 5 words of the subject line are readable.

What shows up below that truncated subject line are the first 2-3 lines of text. These lines usually show up even before the mail is opened.

The trick is to avoid lame openings like "Hi, this is Jeremy here and I wanted to connect with you today."

Use benefit-driven openings instead.

Something like: "Hi, Want to increase your email marketing profits by 30% or more? Then this new process for increasing engagement and clickthroughs may be just what you need..."

That works better to compel your mobile device using subscribers to open your email.
Hack #5: Exploit the Brain's Infatuation with the Unexpected

Your brain loves stuff it can't foresee. The unexpected grabs its attention. This is probably something that evolved as part of our survival mechanism.

Therefore, subject lines like "The surprising story of....", or "9 surprising facts you didn't know about." tend to work well.

According to researchers, we love unexpected pleasure a lot more than one that can be foreseen. (By the same token, we fear the unknown more than any known dangers.)

You should try surprises in your email. And not just in the subject line either. They are just. well, surprisingly powerful!

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