Elementary Marketing A To Z MRR Ebook

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Building a list of people interested in your niche is a common marketing strategy. Its so common because it works. Your goal in email marketing is to get as many potential customers to opt into your e-mailing system. Once inside your system, you provide them with frequent information, giving you a venue to promote.

Think of it as a trade. Offer something in exchange for someone's email address. A solid e-mail list lets you directly communicate with a qualified audience. This is much more effective than mass-market advertising. Whether you're promoting affiliate products or services or your own material, your e-mail list can be a tremendous source of residual income.

E-mail marketing is permission based. You are persuading someone to give up their e-mail address and let you send them messages that can influence their behavior. The key to this persuasion is based on the incentive. The better or more useful your offer, the more likely someone will sign up. These incentives can include a free e-book, a piece of software, video tutorials, and a free trial.

The goal here is to slowly convert potential customers on your list into buyers. You are pulling visitors into a free or cheap business model and gradually monetizing the core supporters by upping your offerings.

Many e-mail lists are garbage because they fail to deliver any useful information. The best ones buck this trend, and these are the ones that yield the most revenue.

Before creating your own opt in list, join a few popular e-mail lists as a subscriber to get a feel for the formatting of their newsletters, the process of delivering a set series of e-mails and how they establish enough trust to reduce a buyer's anxiety.

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