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Share and “Like” other peoples’ blog posts. (They’ll be much more inclined to return the favor.) Post regularly! If you don’t take the time to do this, you won’t build up a following.
Without a following, there are no shares and no “Likes”. In fact, you become invisible – even when you make your sporadic, hit-and-miss post!
Limit your posts to 3 lines or less. Did you know that Facebook Best Practices actually recommends a “sweet spot” that seems to generate more likes?
Make sure your Facebook Page is a rich source of high-quality photographs. Remember that photographs do reap the highest position in Facebook’s Edgerank algorithm scores – significantly beating out even videos in a recent HubSpot survey.
A higher Edgerank score means wider distribution. Wider distribution means more “Likes”. HubSpot summarized its data showing that photographs result in 53% more likes thus… If you want interaction through comments, ask questions: If you want “Likes” and shares, post photographs. Especially dazzling ones.
Ask for the “Like”. Don’t violate any guidelines, but whenever you can – in whatever type of post (blog, ad or Timeline feed) -- remember simply to ask!
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