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Chapter 6: Arrange The Ads In Your E-book
Synopsis
Though not widely accepted at the moment arranging ads for ebooks is fast gaining some level of popularity. The revenue earner is nowhere near phenomenal yet is would be something interesting and beneficial to consider.
Ads
The popular question that is currently hotly debated is whether or not ebooks should feature ads and if so how much should the authors receive in terms of revenue percentages.
Some eBook designers are now including platforms for advertising applications to facilitate revenue earning possibilities. Though it is still considered unfamiliar territory there are visible concerted efforts made to tap into this possibility for the future.
Attracting advertisers to the ebooks is an ongoing exercise but unlike other media there is some level of ambiguity when it comes to the accurate projection of sales derived from eBooks.
Some advertising can be comfortably applied to the particular device or brand author with a proven track record for sales to the digital versions made.
Then there is the possibility of garnering smaller advertising revenue projections which might be available to a target based audience for specific content. However meaningful projections of sales percentages which are to be based on corresponding advertising costs may prove to be rather difficult.
There are also those that are quite against the idea of including ads in the eBook style of publications as it is currently perceived to be somewhat annoying and cumbersome.
Those who choose not to be interrupted by such ads basically down load applications that stop such interruptions adequately thus defeating the overall intentions of advertising in the first place.
There is also the issue of interactive availability and color screen help when it comes to viewing the ad on eBook. To date both these issues though being addressed by the relevant experts it has reached a level where the eBook user gets optimum quality visual effects.
Chapter 7: Decide What Extras To Include In Your E-book Package
Synopsis
Designing an eBook is no longer just that. There should be other beneficial element added to the general make up of the eBook to make it more competitive. Exploring the various possibilities would be advantageous and definitely create the platform for more interest and revenue earnings.
The Extras
The first and important step to take would be to ensure the material posted is done in a PDF format although HTML versions are also acceptable though not as accommodating. Apart from the revenue earning potential there is also the fact that ebooks present opportunities that ordinary printed information lacks.
Without restrictions in place such as using incompatible formats, the viewer should be able to access many platforms from the actual article posted. Understanding that simply be default the PDF format is searchable thus making is especially user friendly for “how to” eBook contents and other styles of reference works.
From the viewers point of view, finding and accessing information should be made easy and quick therefore making the text “clickable” would be advantageous.
Being able to click on a particular chapter, title or any segment and then having it immediately pop up is something that would be time and energy saving thus be looked upon favorably.
Providing further extras such as facilitating a link on the eBook that opens a web page or even starts an email is also a good idea. With this facility the viewer can easily make other references from different sources and also access web links.
The email pop up can be used to get immediate feedback from the viewer which would help the host to address any shortcomings.
Making recommendations on other products, services or businesses can also be done in the eBook. When the viewer clicks through to the site where the new information is being posted the affiliate program can then bring in extra revenue to the host.
Chapter 8: Market your E-book Depending On Its Use
Synopsis
Having a great eBook but marketing it without any real direction will bring about less than desirable results. Knowing the eBook contents and matching it with the target audience that will find the content suitable for their needs is an important factor to look into if the desired success rate is to be achieved.
Marketing
Creating a market that is well served with the particular eBook is always a good idea and putting the relevant tool into practice to ensure this end will allow the eBook to be sold according to its particular niche market.
Once this is established more viewers will be interested in making a firm purchase.
Understanding that the eBook creator may not always be an authority on the current needs of the viewing public is a humble place to start.
Doing some research or arming one’s self with supporting information before the niche market is approached for the purpose of getting the eBook well received should be done at the very onset of deciding the marketing strategy.
Conducting surveys, keeping abreast with current comments on blogs, reading material from popular forums or any other information that can shed light on the perceptions toward the content of the eBook in the market will assist the eBook owner to make better judgments on who would be best served by viewing the said eBook.
This would then enable the owner to focus the attention on this group to promote the book to.
Understanding the customer is basically looking for real solutions when they source for ebooks will also assist in being able to promote the eBook according to its use. The target audience should be able to connect with the material in the eBook if it is to achieve any level of success.
Chapter 9: Launching Your Product
Synopsis
The following are some tips which should ensure a successful launch strategy:
Putting It Together
Offering a pre launch discount or even freebies to all those on the individual’s emailing list would be a good way to start the attention grabbing campaign for the launch of the eBook. This action will also contribute to the loyalty status of those on the email list.
Making the launch more attractive by adding features that include bonus earning potential for committed buyers is also encouraged. Most people will be more inclined to make a commitment if there is something else to be gained besides the intended product itself.
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