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Google through their Adsense program, offers paid advertising through the use of text linked ads placed on websites. These ads can also be placed on blogs. Advertisers hope to subvert visitors to click on the text ad and visit their own websites through these text linked ads. The advertisers pay Google for every visitor that clicks through. Google passes on some of the money to the owner of the websites where the click originated. This is know as PPC or pay per click. Savvy Internet marketers build websites on topics that have a high PPC with the sole purpose of earning money.
Some of these sites known as MFA or Made For AdSense contain little or no redeeming content. The website's owner's intent is to place high in the search engines for a niche key word phrase. Say "Natural Cures for Whatever." People have a tendency to only look at the first page of results when searching. They click on the "Natural Cures for Whatever" site. When they arrive there is little information, so in an effort to leave the site quickly, they click on one of the text linked ads to navigate away.
A better philosophy is to make the site content rich to attract visitors and establish a level of trust. The visitor feels comfortable and when they've found the information they needed they are more likely to click on one of the text based ads.
How much money can you earn with AdSense? It depends on the topic of your website, your key word usage and your traffic. People look for all sorts of information on the Internet. Quite a bit of the time they're looking for a solution to a problem or how-to-do something. If your website addresses those issues, the odds are it will make more money than a generic site.
You have to have a website already up and running before you apply for AdSense. They are accepting blogs for AdSense revenue as well. Once you get one blog or website approved you can add the AdSense to your other sites/blogs without additional approval.
Once you're approved you have your choice of style and size of ad. You don't have to do any of the coding. You do have to know how to incorporate the code on your website or blog. It's not difficult. You can track how much money you're making nearly in real time.
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