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Chapter 7 - Expanding and Dominating
Now you know the basics of how to build and grow your YouTube channel. What’s left is to keep posting and keep gaining new followers. At the same time though, you should also keep honing your craft, keep building on what’s working and keep watching to see what the other top YouTubers are doing that is working. Here are some tips that will help you to keep growing your audience and to keep gaining new viewers: Use Tags
Use tags to help with your SEO. These should be words that relate to your videos and to what people are likely to be searching for. This will also help your to videos to show up in the ‘to watch next’ list and the ‘related videos’ column.
Try YouTube Advertising
YouTube Advertising isn’t just a way for you to monetize your videos – it’s also a great way to get more exposure for your own channel. A lot of YouTubers like Tai Lopez have managed to gain thousands of followers by putting their videos at the start of other YouTube content and this can be a very powerful tool for getting seen by more people.
Watch Your Stats
YouTube provides a lot of metrics and statistics through its analytics page. Make sure you keep an eye on this and on what’s working for each of your videos. This way, you can grow your channel by doing more of what’s working well and less of what isn’t. Without feedback, you’re essentially flying blind.
Creating a Showcase Video
You can create a showcase video that will live on your Channel and tell new visitors what you’re all about. This is like an advert for all the content you create and it can be an excellent way to grab attention, to stand out and to gain new subscribers.
The Best Titles
With any content marketing, your titles matter massively. Take a look at a channel like Elliot Hulse and you’ll see that his titles often talk about things like becoming more manly, being the ‘king of everything’, or being an alpha male. These are clickbait titles that cause an emotional reaction and as such, he gains a lot more viewers than he would if he only tackled regular content.
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