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A lot of you will know what a blog is, while some of you are sitting there scratching your head wondering what I am talking about. So for those that still do not know what a blog is I will give a brief explanation before moving on as to the differences with traditional blogs and Web 2.0 blogs.
A blog is basically an online journal that you can create and post entries into. The difference is that in most cases a blog is open to the public so others can read what you have entered, where as a journal or dairy is a private book that you keep hidden. That is the simplest explanation there is for what a blog is.
Traditional blogs and Web 2.0 blog sites differ in a large way. Traditional blogs allow you to create the blog and post the entries, but unless you market the blog no one is going to see it. Now once the search engines pick up on it, then you may see a little traffic trickle into your blog from it but not much. Therefore, you will need to do some major promoting to get people to your blog. Now with a Web 2.0 blog site you can create your own blog and post your entries but people will see your blog entries almost as soon as you post them.
Web 2.0 blog sites are a social site that does a lot of the promoting within for you. Other users or people surfing around on the site will see your blog entries and can visit your blog from there or read just that individual entry that interests them. Most blog sites such as this allow you to not only place your blog in a category that fits the blog but also allows you to place each entry into an appropriate category.
I use Tblog for one of my marketing avenues with Web 2.0 blogs. I use them because they have a few features that quickly allow me to get my blog entries seen. First off when I place a new blog entry in my blog that entry automatically appears at the top of the list of other entries from other users under that category. Therefore it is in a prime location to be seen. Also on the front page of Tblog is what they call a tblurt box. I can type in a tblurt telling other users that I have a new entry on my blog. This will appear on the front page for everyone to see. Both quickly allow me to drive users to my blog entry and from there try to get to them to the website I am promoting in that entry.
A good way to gain a little more traffic is to take the time to read other people’s blog entries and place an appropriate comment on their entry. Most blog authors will return the favor and go and look at your blog. I have converted traffic somewhat from this practice.
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