Domain Dynasty Personal Use Ebook

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Passive Income From gTLD's

Passive income. One of the most sought after assets in web business. Who doesn't want to build a stream of recurring income that makes money for you while you pursue other passions?

There are a variety of ways you can turn your static domains into passive income, I'm going to focus on two.

Leasing

The same way cable companies and web companies lease you their modem or cable box, you too can (and should) attempt to lease the domains to prospects. The advantage of leasing the domains out is two-fold:

Passive Income. Obviously it would be great to receive anywhere from $500 to $5,000 a month just leasing a domain out while you do absolutely nothing but pay renewal fees.

Speaking of renewal fees, leasing your domains is a great way to offset your renewal costs and bring down expenses across your entire portfolio, from registrations to renewals.

The biggest advantage of leasing domains (aside from the residual passive income stream) is the fact that you will not only be breaking even or making money monthly, but you'll still retain ownership of the domains and be able to hold them in your "long term" portfolio of holdings without them becoming a financial burden.

This mean someone else is paying you to have the value of your domain accrue.

How awesome is that?

Even if you can only lease out a fraction of your domains, if you can apply that income to the overall expense of the portfolio, you're coming out on top.

If you're successful in buying many desirable domains, leasing them may come easier than selling, and is another option you can present to your leads. Many times local businesses may not have the cash at hand to purchase a quality domain outright but are willing to spend $50, $75 or $100, upwards of $500+ (for those higher cost-per-click niches.)

Leasing out 10 domains at $100 a month is an extra $1,000 a month that you can pocket, apply to growing your domain holdings, renewal fee's or just stash for future expenses.

When it comes to leasing the domains, to save yourself the hassle, ensure that you setup automatic payment plans within Paypal so you don't have to deal with invoicing, collecting and tracking payments monthly.

NOTE: Setting up automatic payment plans within Paypal is extremely simple - I'm not going to outline the steps as many of you already know how to do this and the information is readily available on Paypal's website, just make sure when you generate the button code, you create an HTML payment code you can email them if they're signing up via email!

Ensure that you work out terms and (ideally) draw up a contract for the lease. Since you possess ownership of the domain, the burden of trust lies in their hands so to alleviate their concerns offering to have a contract drawn up can go a long way. You can find a plethora of reworkable contracts on the web or if you plan to consistently lease, pay to have a template drawn up that you can reuse.

The process is as simple as having them tell you where to point the nameservers which will take you about 2 minutes. If you're unaware of how to do this, a quick search of DNS Change + Your Host and you'll find a stockpile of resources.

Again, pricing your lease will obviously be dependent on the implied value of the domains. Obviously you cannot charge as much as you would to outright purchase, but taking time to explain to the business how valuable the domain is and what it can mean to their traffic (especially as the popularity of these vanity domains grows) can make the sale easier.

Another option in the leasing department is the ability to lease-to-own. If this is something that interest you (and can guarantee you a certain return on your investment, albeit split up into monthly payments) then you can work out those details with the lead.

Sometimes young and growing businesses can't afford a $7,500 domain. But they can afford $100 a month and possibly more as their business grows. Again, drawing up a contract and potentially even using third party services like Escrow can make things easier.

Parking

There are many strategies regarding domain parking. I'm no master in any of them though, however the concept is simple: If the domain gets a good deal of type in traffic, it can make a good deal of money from ads.

Almost all domain registrars and ad companies allow you to put up parking pages and monetize that traffic.

The best way to go about this is as follows. If you don't have a "buy this domain" page setup (i.e. an entire website with redirects going to a page where businesses can purchase the domain like we talked about earlier) you can easily setup ads on your domains.

Another method is to monitor the traffic of your ecommerce website selling domains to measure which domains are getting significant traffic, and then decide which you want to park and monetize.

Sometimes domains can get hundreds of thousands of visitors from type in traffic every month. Sometimes they'll get none. Experimenting with parking pages and ads is a great way to offset cost associated with buying and renewing domains.

Growth, Expansion & Misc. Tips

I encourage you to focus on selling local domains first and bringing in some cash before expanding.

Investing in any domain?

Risky.

Speculating in domains that haven't even been released?

Even more risky.

The way to mitigate that risk is to start making some local sales then move into more risky ventures (i.e. the long term domain investing game.)

First point of expansion: Finding someone else to sell the domains for you.

This is going to be the most obvious place to improve upon your workflow. Get someone else to contact the leads for you. Generating the leads is pretty easy, but finding someone to talk with and close those deals is a completely different story, and can take much more time.

BUT !

Make sure you find someone who is VERY competent in your native language and is familiar with sales and has some general web experience. Yes you will have to pay a bit more, but consider the amount of time these people are working.

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