Digital Magazine Fortunes PLR Ebook

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When you send a message out to your email list on behalf of someone who has paid you to do so, it is called a solo ad. If you have an email list, you can charge a fee (generally based on the size and/or responsiveness of your list) to send marketing messages to that list for others. This can be quite profitable, but if your list is responsive it is usually much more profitable to email about your own products or affiliate products for which you will earn a commission.

Your Own Products

If you have your own products that relate to the niche of your magazine,

Affiliate Products

Don’t forget that you can also advertise affiliate products within your magazine. One of the great things about digital magazines is that you can often embed media in them, including marketing videos and links.

If you’re publishing your magazine in a format that doesn’t allow links, you can still promote affiliate links by purchasing a short, memorable domain expressly for each affiliate link and redirecting it to your affiliate link.

Advertising Revenue

As you’ve no doubt noticed, most magazines are full of ads. In fact, many magazines are around 50% advertising and 50% content. These ads are accepted by the general public as part of reading a magazine.

You won’t get a lot of advertising revenue until you have a decent subscriber base, but once you have a decent number of subscribers, you’ll be able to start charging well for ad space in your magazine.

Sponsorship

Sponsorship is a bit different than standard advertising revenue. Rather than simply renting a small ad space, you can rent sponsorship of the entire magazine.

Someone who sponsors your entire magazine would be featured at multiple points throughout the magazine. Such points could be:

On the front cover

On the back cover

In the acknowledgements

A strip at the top or bottom of each page

A featured article (like an advertorial*) about the product or company

*An advertorial is an ad disguised as an informative article. Basically, the ad is framed within the context of actual, valuable information.

You don’t have to use all of these, or you could use others, but these are a few examples.

If you decide to allow sponsorships, be sure that you don’t run ads from any of the company’s direct competitors in the same issue at the same time. A direct competitor is one whose offerings are the same as, or very similar to, the company sponsoring the magazine.

For example, Pepsi and Coca-Cola are direct competitors, because they both sell soft drinks. However, Pepsi and Tropicana Orange Juice would not be direct competitors, because although they are both beverages, they are not significantly similar.

If you have any question regarding whether a company might be a direct competitor, it’s best not to run the potential competitor’s ad until after the sponsorship has ended.

Content Sources

You may assume that you’ll need to write all or most of the content for your digital publication, at least at first when your profits may not support paying writers.

Fortunately, in most markets it should be relatively easy to find people to write for you without upfront payment in exchange for advertising space, a byline or some other non-monetary compensation.

Getting Unpaid Writers

For a writer who is looking to build a resume and a name for himself, getting published in a magazine is a golden opportunity, even if he isn’t paid for his work.

Additionally, for someone who is looking to establish themselves in a particular market, what better way to do so than to become a magazine published author. This would give anyone instant credibility in a market.

Another reason someone might want to write for you is to promote their business or products. If you allow someone a brief mention of their product or service at the end of their article, it could be very valuable to them and allow you to get an article for your magazine without paying anything upfront.

There are many ways to find writers who might be interested in writing for your magazine without being paid:

Write to bloggers within your niche extended an offer

Post on Craigslist seeking writers

Visit various freelance sites and contact writers with experience in your niche

Visit various webmaster forums and post for writers

Getting Paid Content

Paid content is another option. You can always hire writers from freelance sites or other sites, but premade content is another option.

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