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Terry: Are you able to track them and see how they pan out? Are those people actually buying products from you?
Ian: No, but that’s a great idea. I haven’t been able to track on what they’re buying. I can’t think of a way that I could track that right now, but it’s something that I would look into. Thanks for the tip.
Terry: I was just curious to see if they panned out to being leads that actually purchase things or just people who like to read a lot.
Ian: I can’t say I’m 100% certain, but I’m able to track if they’re getting all the way through my course. It’s an eight-part eCourse, so I can see if they only get through the first couple of pages or if they’re finishing the whole eCourse. It seems that most leads that sign up for the course are taking the whole course. The course is set up to sell Smart Subscriber, and I am noticing a huge increase in the number of people taking a free trial for Smart Subscriber, because I have it set up so that each person who joins gets a free month before they have to pay. I am noticing an increase in free trials and subscribers. So, I would probably have to attribute that from people who are buying leads from Lead Factory and putting them into my affiliate marketing course.
Terry: Excellent. So what about all of the spam filters and everything that’s out right now? How do you know that your e-mails are getting through to the people on your list?
Ian: Well, I cover things from a couple ends. When people subscribe to my ezine, I only use double opt-in first of all. When someone first subscribes to anything on my list, the next page they’re taken to is a page that gives out a little bit of information about spam filters and e-mails going lost and being misplaced and whatnot. So, it tells them to check their spam folders… like in Yahoo! and Hotmail, there are a lot of spam folders and things. It tells them to check their spam folders, to white list TheGuruMarketer.com, which is the domain name that I send my e-mails from. It just basically gives them information on how to make sure that they receive my e-mail. Once they do receive it, they click on the confirmation to double confirm. From that end, that’s how I cover it.
From my own end, I’ve been trying out a new service from AWeber called DeliveryMonitor.com, and what they do is give you 116 e-mail addresses that you can upload into your autoresponder and then start sending out e-mails. They monitor from the 16 major ISPs if those e-mails are getting delivered or not. If they’re not getting delivered, they tell you why. Maybe it’s being reported as spam, or it just didn’t arrive, it tells you and gives you an overall percentage of what e-mails are being delivered. I’m running at about 80% delivered right now. It tells me all of the reasons that some aren’t being delivered so I can fix them, like if I have a high spam count with my messages or that I have some triggers that are setting it off. I can find out why they’re not being delivered and try to fix the problem.
Terry: That’s excellent. Is it a service you get through AWeber or is it totally separate?
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