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Why put so much effort into customer service?
Focusing on delivering excellent customer service is, as we have established, one of the best ways to separate yourself from the competition. While it may not always be viable to, say, lower prices in order to increase sales, just about any business can improve their customer service to gain a better reputation and thereby increase sales over time.
It's definitely not a quick fix, but sticking with it over the long term is virtually guaranteed to yield measureable results, if nothing else in how much repeat business you get (customers usually go back to places that have treated them well in the past, and recommend them to their friends).
Another reason is that customer service is not just about offering support and help post-sales - it's often required to even make the sale in the first place. That's true for all kinds of businesses, but online and offline. Consider an online e-commerce store - a customer may have to reach out to customer service to inquire about a specific product before finalizing their order, or they may need some help making their payment. Either way, if the customer service response isn't up to par, they're likely to abandon their cart and buy from another store where they get better service.
All in all it just makes sense to put some major effort into this aspect of business, because the rewards are great and it is also just plain essential to running a successful company.
- License: Personal Use
- Category:Ebooks
- Tags:2015 Ebooks Personal Use
