Customer Relationship Marketing Resale Rights Ebook

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CRM Marketing Needs To Align With Multiple Technologies

If you are going to create customer relationship management that is highly effective at the enterprise level you are going to need to create a database strategy that incorporates many different technologies along with integrating different business functionality such as sales, customer service and marketing.

If you really want to get the most out of your CRM technology, marketing needs to have a solid relationship with the IT Dept. This is not the same type of alignment that marketing would have with sales. The IT Dept deals with installing, maintaining, and supporting technology within the organization and they make the decisions about technology. When marketing correctly aligns with the IT Dept, they will be able to get access to the marketing systems they need to achieve their goal and get the marketing outcomes they desire.

It takes time to build this relationship with the IT Dept, so start earlier rather than later. It will be especially beneficial to you. It's also important not to get IT involved too late in your CRM strategies. The earlier you integrate them, the better they will understand your needs and the more help they can be to you.

If you are using cloud based software you will need to have your IT Dept involved because there are many concern for your other data systems. Everything needs to be compatible, privacy needs to be ensured, and it must be secure. You need to your IT Dept's help here!

Another excellent alignment is with sales. Sales already has the data relating to current customers and in that, data will be trends that can help you with your current marketing campaigns. However, in today's world it's also important to reach out beyond the sales department.

For example, savvy CRM marketers are turning to social networking and integrating that into the CRM database. Again, here's a need for your IT Dept. Social media offers you an incredible amount of data on potential customers, such as what they like, what they watch, what they follow, personal information, and the list goes on. This information, when integrated with existing database information can be used to create powerful CRM marketing campaigns that are second to none.

To date, there has never been the ability to easily collect so much information on customers and potential customers. The use of social media is affordable and readily available. Many refer to it as the biggest marketing tool to ever be available.

The key is to make sure you are taking advantage of multiple technologies and venues to gather the information you need to build a strong and effective marketing campaign.

Are You Ready to Use CRM in Your Marketing?

Marketing is key to the success of your company, because without new customers your business will eventually grow stagnant. The exception is if you are constantly offering new products that your existing customers will be interested in. With either scenario, your marketing is important for your success.

You can do everything you need to do manually. People have been marketing manually for decades, but the question is why would you want to when you have a powerful tool like the CRM system. You can be far more effective and it will allow you to grow your business much easier. For many years CRM systems cost so much that small business wasn't interested, but in recent years that's changed significantly, so do yourself a favor and explore whether a CRM system would be beneficial to you.

Let us first look at when you do not need CRM:

CRM means you have to spend money, but the real cost is more than just the fee you pay each month. CRM must be correctly implemented once you have chosen the right solution for your business. It will need to be integrated with your other software. You will also have to hire a specialized staff or contract person to take care of the integration and train people.

You also need your sales and marketing team to be excited and buy into using CRM to make it worthwhile. If your sales team is entering the information consistently and right after any sale, you will have a very strong base for leads and generating marketing campaigns, but if they aren't interested and are not doing it correctly you will have wasted your money.

If your lead flow is low and you have a slow growth trajectory, you might want to use a spreadsheet for now. It isn't fancy but it will do the job until you increase your leads and customer conversions.

Now let's look at when you need to have a CRM system working for you:

If you are growing out of the small business, phase or you are already out of the 'mom and pop' stage that we talked about earlier, then you need CRM. The earlier you implement it the better. Many successful small companies have significant growth early on with leads growing by leaps and bounds. Then you NEED a CRM system now. Manually trying to track your customers and potential customers will quickly become a nightmare.

Think about it. Tracking 20 or 30 customers or leads in a database is easy. Tracking a 100 becomes very time consuming and over a 100 not only is it slow and a waste of your valuable time (time is money) you will have a cumbersome system that is not very effective. It's time to get your CRM setup and running, otherwise, you'll have a large part of your labor force focusing on maintaining a spreadsheet rather than doing their marketing or selling jobs.

Get your CRM system up and running today and begin to enjoy the many benefits including the ability to create effective marketing campaigns.

Why Do Marketers Use CRM Systems for Their Metrics?

Recent surveys have indicated that today's marketers are turning to CRM systems more than any of the other tools available to them to see their marketing metrics. Realistically, this is a good choice, since the CRM system when used properly can be a key player their marketing campaigns. There are three great reasons why you should be using your CRM system to measure your marketing results. Let's have a look at them.

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