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Chapter 4: Supply Products Of Worth To Fulfill A Need
Synopsis
The key to identifying and creating products that are likely to be well received by potential customers lie within the successful understanding of the needs both on the conscious and subconscious levels. As most people are unaware of what their needs and wants really are, the best designed advertising tools can be used to trigger the desire for a particular product or service.
Supply
As potential business entities, it is the primary function to accurately identify and nurture such needs in the potential customer. Taking the time and effort to research products that are worth the customer’s attention will eventually garner the desired results of encouraging purchases.
It would be prudent to never underestimate or disregard any customer sentiments as this will eventually cause the customer to look elsewhere for their needs.
Once the relevant data is gathered, the company should focus on searching and presenting products that would be viable and interesting to the potential customer base.
When such products are identified as suitable according to the research done, the customer should then be effectively encouraged to make the effort to commit to purchasing the said product.
These product should at all times be of a certain high quality as this important factor is often the deciding point on the customer’s behalf between staying loyal and buying randomly.
Another important consideration should be to constantly provide the customer with updated and better versions of the product or service as in keeping with the current times and requirements that may arise.
Innovatively evolving product are usually well received and eventually anticipated. Besides feeling valued on the part of the customer because of the willingness of the company to provide new products often, the customer will also be happier to introduce the said items to others.
Chapter 5: Make Sure Your Customer Service Is Exceptional
Synopsis
Most businesses today offer very similar products or services, thus the few ways and individual can ensure an edge over his or her competitors is to strive to provide exceptional customer service.
Customer Care
Product today don’t really vary too much in terms of functions and price ranges, thus by taking the trouble to provide good customer services the potential customer can be persuaded to consider making repeat purchases.
Below are just some recommendations one can follow in the quest to provide exceptional customer services:
As most initial enquiries are done over the phone, making it a habit to return or respond to all phone communications is very important and definitely advisable. Doing so in a prompt manner is also another way of making the customer feel important.
Providing a follow up service or enquiry into the satisfaction of the product or service help both parties gain vital information and builds a relationship of trust and commitment. This also allows the individual an insight to the expectations of the customer.
Being committed enough to go the extra “mile” is another very important and positive feature in practice. Customers are often put off by this clearly diminishing quality and when extended, the customer will definitely be adequately impressed.
Taking the customer’s concerns seriously and implementing the necessary steps to address these concerns is also another beneficial trait of exceptional customer service. This not only relieves the customers concerns but also establishes the company’s commitment to the customer satisfaction guarantee.
Though sometimes very difficult indeed, there is a very important need to stay focused and view the problem from the customer’s perspective. When confronted with a problem a customer can more often than not make unrealistic claims and remarks, thus having a calm demeanor would help to defuse any potentially unpleasant situation.
Chapter 6: Everyone In The Organization Must Be Trained To Reflect Your Vision
Synopsis
To work effectively and for one common goal within the company it is very important for all involved to share the same vision. This vision should be clearly defined so that all involved understand the direction in which the company envisions for its product or service, as this makes it easier for all to reach the clearly defined goals reflected through the unified vision.
Possibilities
Having a leadership role or any role within the workings of the company where the vision is clearly outlined and accepted allows for the creation of a set of successful and effective action plan, belief system, values and goals ratio.
Having a clearly defined and powerful vision for the company and ensuring it is completely followed and reflected by all, helps to encourage everyone to incorporate the said vision into their everyday work life to produce the desired positive results.
These visions should be well thought out and appealing to further cultivate the feeling of comradeship and oneness in belonging to something bigger and better than one’s own self. It is also what helps to drive everyone to reach their best potential achievements because of the excitement it generates.
When visions are clearly defined by the organization’s direction and purpose it should help to inspire loyalty and caring attitudes, which will be displayed and reflected in the unique strengths, that brings about the positive attributes of enthusiasm, belief and commitment of the excited employees.
Wrapping Up
Visions for the company can help each individual to challenge themselves to reach higher and previously unthought-of goals. Through the formation of appropriate visions for the company it is also hoped that those involved will feel a sense of importance and appreciation and thus continue to strive to do their best both for the company and for themselves.
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