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The first thing that you should understand about creating bonuses is that you have to offer bonuses if you genuinely want your business to be a long term success story. Whilst in the past having a newsletter which you could offer to site visitors as a free subscription was often enough to encourage them to, this is simply not true any more.
To have any realistic chance of building a business, you have to encourage or perhaps ‘bribe’ your site visitors to jump into your sales funnel. The only way of doing this is by offering bonuses or a package of bonuses that appear to that visitor to be of enough value to convince them to subscribe to your list.
The next thing to understand is the fact that the more you can obviously over-deliver value in any bonus products or package that you offer, the more likely it is that you will persuade them to subscribe to your list. As has already being pointed out on several occasions, grabbing new subscribers should always be a primary objective.
Against this, you should balance what you are asking your site visitor to do in order to obtain the bonus product or product’s that you are promising. For example, if you are creating a bonus package that you are going to give away to persuade a visitor to buy a $2000 product, the value of that bonus is going to have to be an awful lot higher than it would be if you are trying to encourage them to sign up for your mailing list for free.
There is therefore an element of balancing the value that you have to offer in order to convince your visitor to do what you want against the value of that action to your business.
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- License: Master Resell Rights
- Category:Ebooks
- Tags:2010 Ebooks Master Resale Rights