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Chapter 7: Video Marketing
Summary
Be an Internet celebrity.
Video Marketing
Frequent Internet users are usually acquainted with how videos operate on the Internet. In any case, here is some information on how to use them to build traffic to your website.
Nowadays, video marketing is very much in demand. If you want to learn how to format a PC, what would be better - a book or a website that gives you the information, or a video that actually shows you how to go about it? That's the reason people prefer videos on the Internet. They are instructional. For business owners, they are a great way to credibly promote their wares.
There are many good video websites where you can go and post your videos. YouTube and Google Videos are dominating this market. There are many videos and more than 100 million people have viewed their videos. Just see the potential of the video marketing - even if only 1 % of the people visit your website, you get free targeted traffic. Flere the main benefit is that once you upload videos, you don't have to do anything else but just sit and watch the traffic coming in.
YouTube, Google Videos and many other similar sites are free to use for viewers and advertisers; this makes it a win-win situation for both. We get free marketing and visitors get good informative content.
Most of the companies are turning to this marketing method to increase traffic to their website and create brand awareness. Search engines are also giving more importance to videos. If you search keywords like Internet marketing, etc., you will find that many videos emerge on the top ranking.
So don't wait for long and start your Internet marketing campaign today. Just create a video, upload it to top video websites and see how popular your website turns out to be.
Chapter 8: Link Exchange Programs
Summary
The Internet is one big community.
Link Exchange Programs
If you want to get top rankings in search engines then link building is the most important part of the process. There are many kinds of link building programs such as exchanging one way links, two way links and three way links. The method which gives the best result is one way links but the problem is that it is very difficult to get one way links. However, we can go for two way link exchange programs and three way link exchange programs.
Two ways link exchange programs are also know as reciprocal links. In this method two websites share links with each other. Let's say there is a website A and B. Site A places a web link on its website of site B and site B places a link of site A in return. In this way, both the websites get equally benefited through these link exchange programs.
In three way link exchange programs, there are three websites A, B and C. Here, website A gives links to B and B gives link to C and C in return gives links to A. This makes a triangular way of link exchange programs.
In link exchange programs, you need to take care of C-class IP. If you are getting a back link from websites having the same C-class IP, then there is no use. Google will consider it as just one link. So always take care that C-class IPs are different on the websites.
You must also take care of the no-follow tag. If a link is given to your website with a no-follow tag then you don't get any benefits, basically these tags inform Google not to pass page rank benefits to that website.
Chapter 9: RSS Feeds
Summary
Let your audience know what you are giving them.
RSS Feeds
Very few people know about RSS feeds and from those very few people actually know how to use RSS feeds properly. RSS means Really Simple Syndication. These are nothing but files which contains links with website content giving a back link to the original source. It also has a title and description of the website to make it simpler for users. This RSS gets updated every time a webpage or a post or an article in added to the website and this process is totally automated. This helps to keep RSS most updated on daily basis.
These files are written in XML, so is not easy to read for users, basically people don't need to really know or read this XML code by themselves. This is taken care of by RSS readers.
How do RSS Feeds Help Us?
These feeds work as a content syndication process. They provide many advantages to the content owner as well as the site that is using this content. This is how most of the news websites work, they share the data with RSS which helps them keep everything updated and automated.
In this way the website which is using RSS gets free and fresh content for their visitors, and in turn the content provider gets quality back links from that site to his website which helps them in SEO. Many webmasters knows the power of quality back links which helps them to get top rankings in search engine as well as the direct users come by clicking on the link. Visitors can subscribe to these feeds with email or they can use direct feeds, also by using feed reader.
How to Get More Advantage from Your RSS Feeds?
There are many free feed directories which are known as aggregators. They basically collect all the files as a source, you can submit this manually or you can even use software applications which make your work automated.
How to Distribute Website Feeds?
A clever site owner may find many ways to distribute their feeds, but here are some suggestions for you. Feed directories, also called aggregators, collect these files as a central source. You can submit to these. You can do it manually or find automated software to help you. This gains the content producer many free back links through their feeds, and it also gives them a chance to promote their content in multiple places!
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