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chapter 6: OF A Offers To- Avoids
Cost Per Action offers can be an excellent way to make money online, but amid all of the legitimate opportunities, there exists some sites and companies which should be avoided.
Like any business, choosing which advertisers to pair with can be incredibly important and making sure that you avoid the scam-orientated offers is one of the most important ways in which you can keep your revenue high.
As with any industry, making poor choices when it comes to offers can denigrate your business; it can turn off potential readers/clickers and can cost you money and potential profits from alternative, legitimate cost per action offers. But choosing which offers to avoid is not that simple.
There is not always just one master list which you can consult and check companies and offers to ensure their legitimacy. Indeed, I choose to follow several simple steps in order to better acquaint myself with the offers involved, making sure that I keep my profits and my revenues high, as well as my site viewers happy, by subscribing to some simple rules.
When considering new offers, check them against these potential warning flags. They are not set in concrete and common sense and judgement is always advised, but it can never hurt to know too much.
Stick With What You Know
One of the best (and most obvious) ways in which you can avoid falling for bad offers is to stick to those that you know to be tried and tested. While it may seem like the most obvious thing in the world, offers which have either proved to be a hit or have made you money are an excellent reference point.
Therefore, when looking to branch out, consider alternatives or expansions for those that you know and trust. Forming good working relationships with a number of the better and more trustworthy companies can ensure that you will be able to have access to new and interesting chances, allowing you to make new money with fresh content that you can trust.
This also puts you in a better negotiating position when it comes to commission; rather than relying on untested and possibly untrustworthy sources, building a better relationship with those you trust is a fantastic way of never having to turn to possibly bad CPA offers.
Find Trustworthy Advice
For those who are just starting out in the CPA offers game, finding trustworthy offers can be difficult, while learning which offers to avoid can be even tougher. Thankfully, there are a number of communities, across a number of platforms which offer guidance and support for those just starting out.
When taking your first steps into the online marketing world, finding a knowledgeable and trustworthy community can be a tremendous boon. With the help of those who have walked down this familiar path before, you can quickly be told (without necessarily knowing) if a company is best avoiding.
In these instances, before you have a solid grasp of who and what to avoid, it might help to become and involved member of the community, allowing you to run potential offers past more experienced members.
This is a fantastic way to get started on the right foot, allowing you to refine your knowledge without making a cataclysmic mistake. I try to become involved with as many new starters as possible, thanks to my own experience starting out.
You should remember that when you become a roaring success: giving back to the community can help others in a similar position.
If It Looks Too Good...
Perhaps the most important rule relies on you having followed the previous two steps first. When you have set yourself up in online marketing, and made moves towards finding trustworthy clients, you can start to realise which rates are standard among the industry and get a rough idea of the amount of commission you should be earning per action.
As such, when an offer comes along which appears too good to be true, it probably is.
If a strange new company is offering a ridiculous rate or product, then -as you become more attuned to the industry - you can readily recognise that this might not be as legitimate as it wishes to appear.
Over time, this sense will become more and more refined, allowing you to determine which offers are best suited to you, especially when used in conjunction with the first two points.
Chapter 7: Where Else Can You Promote CPA Offers?
Advertising CPA offers on your website or your blog is a great place to start.
I have been getting great results by sharing information about CPA offers on my own pages as well as through my email list but there are other methods that can be used to draw attention to CPA offers and generate responses from a wider audience.
Using Advertising Links
I have been using advertising links that lead directly to the CPA offer to reach out to a wider audience. I see using advertising links as a good way to reach out to Internet users who are interested in a specific offer rather than users who are always on the lookout for good deals.
Users who constantly hunt for good deals are likely to subscribe to my email list or to visit my site regularly but advertising links allow me to reach out to Internet users who are shopping for a specific product.
I use many sites and PPC services to share advertising links. The sites or services I use entirely depend on the audience I am trying to reach out to.
I have actually been organizing my CPA offers into categories that reflect the kind of audience that would be interested in the advertising links so I can choose the best site or PPC service for my links.
Choosing the best sites or PPC services for each CPA offer has become easier as I am getting more experience and can learn from the results I get with each advertising link.
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