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When you join CPA networks, you will often be given the opportunity to choose between a CPA or Revenue Share model.
With CPA, since you are paid one lump sum for each completed action, you must consistently work at generating new leads and prospects.
For example, if you are promoting a gambling website, such as a poker gaming company, you may be paid out each time someone you refer to the poker website signs up for a free account or takes advantage of a free trial offer.
Once that prospect has completed the required action, and you are paid accordingly, you will no longer earn money from that particular person and must go on to recruit and refer others in order to continue to receive payment.
With Revenue Share, you are offered a percentage or an ongoing payment plan for each prospects activities. In the example of a poker website, if you referred a user who joined the website you may be paid out a percentage of their account funding when playing the games, or a flat rate for specific amounts that your prospects spend while a member of these websites.
When you are new to CPA offers, choosing whether to join the CPA offer or the Revenue Share model can be a difficult decision to make.
Many new CPA affiliates typically go with the CPA offers because they are unable to effectively gauge how valuable each referred prospect may be, and how much more money they are given the opportunity of earning from each person rather than consistently scouting our new referrals.
Personally, I prefer to go with the Revenue Share model as often as possible so that I am able to work smarter, not harder, as with the RS campaigns, I am able to focus on recruiting a specific number of active participants and continuing to profit from their ongoing activities.
If you are unsure what will work best for you, start off by promoting a handful of CPA programs, and accept an equal number of Revenue Share offers. Then, spend a couple of months promoting both equally and determine which ones are yielding better results.
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